Performance Marketing Executive

Hiring on behalf of Bosswallah Media

Bosswallah Media | Hyderabad (In-office) | Full-time

About the role

Bosswallah Media is looking for a Performance Marketing Executive to plan, run, and optimise paid campaigns across Meta and Google. You’ll own campaigns end to end, from setup to reporting, with a focus on lowering acquisition costs and scaling results.

What you’ll do

- Plan, launch, and manage paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, YouTube, Performance Max)
- Set up and maintain tracking (Meta Pixel, Conversions API, GA4, Google Tag Manager)
- Monitor budgets and optimise for CPL, CPA, ROAS, and CTR
- Run A/B tests on creatives, copy, audiences, and landing pages
- Work with the design and content teams to brief ad creatives
- Build audiences, including custom, lookalike, and remarketing
- Prepare weekly and monthly performance reports with explicit insights and next steps




- Keep up with platform updates and ad policy changes

What we’re looking for

- 1-3 years of hands-on experience running Meta and Google Ads
- Experience managing monthly ad budgets of ₹5-10 lakhs
- Solid understanding of funnels, attribution, and conversion tracking
- Comfort with Google Analytics, Ads Manager, and Excel/Google Sheets
- Strong analytical skills and attention to detail
- Good written and verbal communication

Good to have

- Google Ads or Meta Blueprint certification
- Experience in [lead gen / e-commerce / edtech / etc.]
- Familiarity with other platforms (LinkedIn, Snapchat, YouTube, programmatic)
- Basic landing page or CRO knowledge

Why join us

- Hands-on ownership of live campaigns and real budgets
- Learning and growth in a fast-moving media team
- Salary: ₹4-5 LPA, based on experience

📌 Performance Marketing Executive (Hyderabad)
🏢 FunnL
📍 Hyderabad