Position: Performance Marketing Executive

Experience: 2–4 Years

Employment Type: Full time

Location: Noida

Job Overview

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns. The candidate should have hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimization, and performance analysis.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Manage Facebook and Instagram advertising campaigns.
- Generate quality leads and improve conversion rates.
- Develop strategies to achieve marketing and business objectives.
- Monitor campaign performance, budgets, CPC, CPM, CPL, CPA, and ROI.
- Conduct A/B testing for ad creatives, landing pages, and audience targeting.
- Optimize campaigns to improve performance and reduce acquisition costs.
- Research target audiences, competitors, and market trends.
- Coordinate with the creative and content teams for ad creatives and copies.
- Track campaign results and prepare weekly/monthly performance reports.

Required Skills





- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of paid marketing and lead generation.
- Knowledge of Google Analytics 4 and conversion tracking.
- Experience with audience targeting and retargeting.
- Understanding of pixels, events, and tracking setup.
- Knowledge of CPC, CPM, CTR, CPL, CPA, and ROAS.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns independently.

Qualification & Experience

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2–4 years of relevant performance marketing experience.
- Proven experience in running and optimizing paid campaigns.

Key Performance Indicators (KPIs)

- Quality lead generation.
- Cost per lead (CPL).
- Return on Ad Spend (ROAS).
- Conversion rate.
- Campaign ROI and budget utilization.

Interested candidates can share their updated resume along with relevant campaign experience or portfolio. Pay: ₹9,900.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Noida)
🏢 Brolabs Innovations
📍 Noida