Company Description Pinky Promise is the world’s first instant AI/ML clinic focused on sexual and reproductive health concerns for women. The organization partners with a select group of trusted healthcare providers to deliver evidence-based care that is accessible, empathetic, and free from common barriers such as long wait times or negative experiences.

By combining advanced technology with specialized medical expertise, Pinky Promise aims to offer personalized support tailored to the unique physiologies and needs of women. The platform has already served over 150,000 women across India and continues to expand its impact and reach. Team members join a mission-driven environment committed to improving health outcomes and redefining the care experience for women.

Role Description The Performance Marketing Executive is a full-time, on-site role based in Mumbai. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive user acquisition, engagement, and retention.

Day-to-day tasks include conducting market and audience research, setting campaign objectives and budgets, managing paid campaigns (such as search, social, and display), and monitoring performance metrics to improve return on investment. The executive will collaborate with marketing, product, and sales teams to develop growth strategies, refine messaging, and identify new opportunities for scaling the platform.



The role also involves preparing regular performance reports, testing new channels and creative approaches, and ensuring all campaigns align with brand guidelines and the company’s mission.

Qualifications

- Candidates should possess strong Marketing and Market Planning skills, including the ability to design, execute, and optimize performance-focused campaigns.
- Candidates should possess Market Research skills to analyze user behavior, competition, and channel effectiveness for data-informed decision-making.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams and convey insights and recommendations clearly.
- Candidates should possess Sales and growth-focused skills to support conversion optimization, funnel improvements, and revenue objectives.
- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics, Mixpanel), and A/B testing is highly beneficial.
- Strong quantitative and analytical abilities, with comfort working with performance metrics such as CAC, ROAS, and LTV.
- Prior experience in performance marketing, growth marketing, or a related role, preferably within healthtech, consumer tech, or D2C sectors.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work in a quick-paced environment, manage multiple campaigns, and adapt quickly to changing priorities.

📌 Performance marketing executive (Mumbai)
🏢 Pinky Promise
📍 Mumbai