POSITION DESCRIPTION

Karma Experience is looking for a Performance Marketing Executive to own and grow our paid acquisition efforts across digital channels. You'll work in Creative Team and collaborate with our social media/content and web teams to drive bookings and brand visibility across our resort properties.

This is a hands-on role for someone who's spent 1-2 years running real campaigns - not just watching dashboards - and wants ownership over budgets, targeting, and results in a fast-moving hospitality brand.

RESPONSIBILITIES

- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn Ads, and other relevant platforms.
- Manage budgets and bidding strategies to hit CPA/ROAS targets tied to marketing initiatives.
- Run A/B tests on ad creatives, landing pages, and audience segments to continuously improve performance.
- Track, analyze, and report on campaign performance — translating data into clear takeaways and next steps.
- Work with the content and creative teams to brief and align on ad creatives that convert.
- Coordinate with the web developer on landing page optimization and tracking implementation.
- Build and manage community engagement through Facebook Groups and other relevant online communities to drive organic conversations around our brand.




- Identify and tap into niche travel/lifestyle communities and groups for targeted, low-cost reach.
- Stay on top of platform updates, industry trends, and competitor activity in travel/hospitality marketing.
- Manage marketing budgets responsibly and flag opportunities to reallocate spend for better returns.

REQUIREMENTS

- 1-2 years of hands-on experience in performance marketing, ideally with exposure to travel, hospitality, or lifestyle brands.
- Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).
- Experience with community-driven marketing — running or growing engagement in Facebook Groups or similar platforms.
- Comfortable with numbers — you can read a campaign report and know what to do about it.
- Strong understanding of the full-funnel journey, from awareness to booking.
- Positive written communication for ad copy, briefs, community posts, and reporting.
- A bias toward testing and iterating rather than guessing.

NICE TO HAVE

- Experience marketing to an international audience.
- Familiarity with booking engines, OTAs, or the travel tech stack.
- Basic understanding of SEO and how it complements paid efforts.
- Experience building brand communities from scratch.

📌 Performance Marketing Executive (Bengaluru)
🏢 Karma Group Global
📍 Bengaluru