Performance Marketing Specialist

Experience: 3–4+ Years

Location: Mumbai

About Consultycs

Consultycs is a Dubai-based corporate services and family wealth advisory firm helping entrepreneurs, investors and businesses establish, manage and grow their presence in the UAE. Our services span business setup, corporate tax, accounting, compliance, PRO services and wealth advisory.

We are growing our team in India and are looking for a Performance Marketing Specialist with a strong agency background who can drive measurable growth through integrated digital marketing strategies.

The Role The ideal candidate will have 3–4+ years of experience working with a digital marketing agency, managing campaigns for multiple clients across different industries. They should have hands-on expertise in paid advertising as well as non-paid marketing activities, particularly customer engagement, lead nurturing and retention.

This is a hands-on role that requires someone who can independently plan, execute, optimise and report on campaigns while identifying opportunities to improve overall marketing performance.

Key Responsibilities

- Paid Performance Marketing

Plan, execute and manage campaigns across Google Ads, Meta Ads and other relevant platforms.

Manage campaign budgets, audience targeting, bidding strategies and optimisation.

Drive qualified leads and conversions while improving CPL, CPA and overall campaign ROI.

Conduct keyword research, competitor analysis, audience research and campaign forecasting.

Develop and execute A/B testing strategies for creatives, ad copies, landing pages and audiences.

Identify opportunities to scale campaigns across geographies and audience segments.

Monitor campaign performance and proactively implement optimisation strategies.

- Non-Paid Marketing & Retention

Plan and execute email,



WhatsApp and SMS marketing campaigns.

Develop lead nurturing workflows and customer lifecycle journeys.

Work on customer engagement, reactivation, upselling and cross-selling campaigns.

Implement audience segmentation and personalised communication strategies.

Explore opportunities to improve customer retention and lifetime value.

- Marketing Analytics & Technology

Set up and monitor conversion tracking using Google Tag Manager, GA4, Meta Pixel and other relevant tools.

Analyse campaign performance, customer behaviour and conversion funnels.

Build performance dashboards and prepare regular marketing reports.

Work with CRM platforms to track lead journeys, lead quality and conversions.

Use data-driven insights to identify bottlenecks and recommend improvements.

Stay updated with emerging marketing technologies, AI tools and automation opportunities.

Collaborate with the sales team to improve lead quality and lead-to-customer conversion rates.

- Strategy & Collaboration

Translate business objectives into measurable digital marketing strategies.

Manage multiple campaigns, target markets and marketing initiatives simultaneously.

Coordinate with creative, content, social, SEO and website development teams.

Work closely with internal sales and business development teams to align marketing efforts with business outcomes.

Present campaign performance, insights and recommendations to management.

Take ownership of campaign execution,



timelines and performance outcomes.

Mandatory Requirements

Minimum 3–4 years of experience working in a digital marketing agency.

Proven experience managing multiple client accounts and campaigns simultaneously.

Strong hands-on expertise in Google Ads and Meta Ads.

Experience managing lead-generation campaigns, preferably for B2B or high-consideration services.

Practical knowledge of email marketing, WhatsApp marketing, CRM and marketing automation.

Good understanding of customer retention, lead nurturing and lifecycle marketing.

Proficiency in GA4, Google Tag Manager and conversion tracking.

Strong analytical, problem-solving and reporting skills.

Ability to work independently, manage priorities and deliver results in a rapid-paced environment.

Good to Have

Experience marketing financial services, consulting, corporate services, real estate or other high-consideration B2B services.

Experience running campaigns across international markets.

Knowledge of SEO, CRO and organic growth strategies.

Experience with Zoho or similar CRM platforms.

Understanding of lead scoring, attribution and offline conversion tracking.

Experience leveraging AI tools for marketing optimisation and automation.

The Ideal Candidate

We are looking for someone who thinks beyond campaign metrics. Someone who understands the complete customer journey, knows how to generate demand, nurture prospects and improve conversions.

You should be curious, analytical, proactive and comfortable working across different marketing channels. Most importantly, you should bring an agency mindset — the ability to juggle multiple priorities, solve problems independently, have a learner's mindset, and consistently deliver measurable results.

📌 Performance Marketing Executive (Mumbai)
🏢 Consultycs
📍 Mumbai