WE ARE HIRING | Performance Marketing Manager

Katyayani Organics | Digital Marketing

? Location: Bhopal, Madhya Pradesh

? Experience: 5–8+ Years

? Department: Digital Marketing

? Employment Type: Full-time

About the Role

Katyayani Organics is looking for a highly analytical and results-oriented Senior Performance Marketing Manager to lead and scale its paid digital acquisition and revenue growth initiatives.

The ideal candidate should have strong hands-on expertise in managing large-scale advertising campaigns across Google Ads and Meta Ads, with a proven ability to optimise marketing investments, improve Return on Ad Spend (ROAS), drive customer acquisition, and deliver measurable business growth.

The role requires a combination of strategic planning, technical advertising expertise, data-driven decision-making, campaign execution, and performance accountability across website, mobile app, and lead-generation channels.

Key Responsibilities

- Paid Media Strategy & Campaign Execution
- Develop and execute comprehensive paid media strategies across Google Ads and Meta Ads.
- Manage and scale campaigns across Search, Display, Performance Max, YouTube, Shopping, App Campaigns, Meta Sales, Leads, and Retargeting.
- Design full-funnel acquisition strategies covering awareness, consideration, conversion, and retention.
- Implement audience segmentation, campaign structuring, bidding strategies, and budget allocation based on business objectives.
- Drive B2C and B2B customer acquisition through targeted paid media initiatives.

2. ROAS, CAC & Revenue Optimisation

- Establish and improve campaign-level and channel-level ROAS.
- Monitor and optimise CAC, CPA, CPC, CPM, CTR, CPI, CVR, AOV, and overall marketing efficiency.
- Develop strategies to improve first-time purchases, repeat purchases, customer lifetime value (LTV), and retention.
- Analyse revenue contribution across paid, organic, direct, and remarketing channels.
- Identify underperforming campaigns and implement corrective optimisation strategies.
- Ensure advertising investments contribute to sustainable and profitable business growth.
- Campaign Scaling & Budget Management
- Plan and manage substantial monthly advertising budgets across multiple platforms.
- Establish campaign-level budget allocation and pacing frameworks.




- Scale high-performing campaigns while maintaining target acquisition costs and ROAS.
- Conduct continuous A/B testing across creatives, audiences, landing pages, ad copy, and campaign structures.
- Forecast advertising spend, conversions, revenue, and expected business outcomes.

4. Marketing Analytics, Tracking & Attribution

- Implement and monitor conversion tracking across websites, mobile applications, and lead-generation platforms.
- Work with GA4, Google Tag Manager, Firebase, Google Ads Conversion Tracking, Meta Pixel, and Conversions API (CAPI).
- Ensure accurate tracking of purchases, revenue, app installs, registrations, leads, and other key conversion events.
- Analyse attribution models, conversion paths, funnel drop-offs, and channel-level revenue contribution.
- Identify and resolve tracking discrepancies between advertising platforms, analytics tools, and e-commerce systems.
- Develop performance dashboards and reporting frameworks for data-driven decision-making.

5. Customer Acquisition & Retention Marketing

- Develop strategies for new customer acquisition, repeat purchases, remarketing, and customer reactivation.
- Build and optimise custom audiences, lookalike audiences, and customer segmentation strategies.
- Implement retargeting strategies across website visitors, app users, product viewers, cart abandoners, and previous purchasers.
- Improve conversion rates through landing page optimisation, audience analysis, and funnel performance improvements.

6. Team Leadership & Cross-functional Collaboration

- Lead and mentor the performance marketing team, ensuring execution quality and accountability.
- Coordinate with Ecommerce, SEO, Social Media, Content, Creative, and Technology teams.
- Establish daily, weekly, and monthly performance monitoring and reporting processes.
- Define campaign objectives, KPIs, performance benchmarks, and optimisation roadmaps.




- Present actionable performance insights, growth opportunities, and budget recommendations to management.

Required Technical Skills & Expertise

- 5–8+ years of proven experience in Performance Marketing and Paid Media Management.
- Advanced hands-on expertise in Google Ads and Meta Ads.
- Demonstrated experience managing and scaling substantial advertising budgets.
- Strong understanding of ROAS, CAC, CPA, LTV, AOV, attribution, and revenue optimisation.
- Practical experience with GA4, GTM, Firebase, Meta Pixel, CAPI, and conversion tracking.
- Experience in e-commerce, D2C, FMCG, Consumer Brands, or high-volume digital businesses.
- Solid analytical capabilities with expertise in Excel, Google Sheets, and performance dashboards.
- Ability to independently develop media strategies, execute campaigns, analyse performance, and drive measurable results.
- Experience in mobile app marketing and website purchase optimisation will be an added advantage.

Key Performance Expectations The candidate will be accountable for measurable improvements across the following business metrics:

- ROAS: Sustainable improvement in advertising returns.
- Revenue Growth: Increase in paid media-driven website and app revenue.
- Customer Acquisition: Improved new customer acquisition and reduced acquisition costs.
- Retention: Growth in repeat purchases and customer reactivation.
- Campaign Efficiency: Optimisation of CPC, CPM, CTR, CPA, CPI, and conversion rates.
- Budget Efficiency: Effective allocation, utilisation, and scaling of advertising investments.
- Attribution Accuracy: Reliable conversion tracking and revenue reporting.

Who Should Apply?

We are looking for a performance marketing professional who combines strategic thinking with strong technical execution, understands the economics of digital advertising, and can take complete ownership of paid media performance.

The ideal candidate should be capable of managing high-scale advertising operations, building data-driven growth strategies, and translating marketing investments into measurable business outcomes.

? Apply Now: Share your updated resume at [email protected]

Join Katyayani Organics and drive the next phase of digital growth!

📌 Performace Marketing Manager (Bhopal)
🏢 Katyayani Organics
📍 Bhopal