Location: Noida, Uttar Pradesh

Job Type: Full-time

Work Mode: Work from Office

GrowthTrack is looking for a result-oriented Performance Marketer with a strong understanding of digital advertising, data analytics, lead generation and conversion optimisation.

The ideal candidate should be comfortable working with numbers, analysing campaign performance and developing data-driven strategies to improve lead quality, conversions and overall marketing ROI.

Key Responsibilities

- Plan, execute and manage performance marketing campaigns across Google Ads and other digital advertising platforms.
- Manage lead generation campaigns with a focus on generating high-quality leads and improving conversions.
- Monitor and analyse campaign performance using Google Analytics 4 (GA4) and Google Ads.
- Track key performance metrics such as CTR, CPC, CPL, CPA, Conversion Rate and ROAS.
- Analyse campaign data and identify opportunities to improve performance.
- Optimise advertising budgets to achieve better results and maximise ROI.
- Conduct A/B testing of ad creatives, landing pages and campaign strategies.
- Set up and monitor conversion tracking to measure campaign effectiveness.
- Prepare regular campaign performance reports and provide actionable insights.





Required Skills & Qualifications
- Hands-on experience in Performance Marketing and digital advertising.
- Strong knowledge of Google Ads and Google Analytics 4.
- Understanding of lead generation, conversion tracking and campaign optimisation.
- Good analytical and numerical skills with the ability to interpret marketing data.
- Knowledge of CTR, CPC, CPL, CPA, ROAS and other performance metrics.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Ability to make data-driven decisions and optimise campaigns independently.
- Solid problem-solving and communication skills.

Preferred Skills
- Experience managing advertising budgets.
- Knowledge of Meta Ads, Google Tag Manager and landing page optimisation.
- Experience in improving lead quality and conversion rates.

What We Are Looking For We are looking for someone who doesn't just run advertisements but understands the numbers behind them, takes ownership of campaign performance and consistently works towards improving lead generation, conversions and marketing ROI.

Pay: From ₹1,200,000.00 per year

Work Location: On the road

📌 Performance Marketer (Noida)
🏢 Hindustan Recruitment
📍 Noida