PRODUCT MANAGER PHARMACEUTICALS & NUTRACEUTICALS

Roles & Responsibilities

- Develop and execute strategic marketing plans for assigned Pharmaceutical and Nutraceutical product portfolios to achieve business growth and profitability targets.
- Manage the complete product lifecycle, including product planning, launch, growth, maturity, and portfolio optimization.
- Conduct market research, prescription audits, competitor analysis, consumer studies, and industry trend assessments to identify current business opportunities.
- Develop product positioning, branding strategies, key messaging, and value propositions for both pharmaceutical and nutraceutical products.
- Coordinate with Research & Development, Regulatory Affairs, Medical Affairs, Quality Assurance, Manufacturing, and Supply Chain teams for successful product development and commercialization.
- Plan and execute new product launches, line extensions, and portfolio expansion initiatives based on market demand and business objectives.
- Create and manage promotional materials including visual aids, product monographs, scientific literature, brochures, digital content, leave-behind materials, and training modules.
- Conduct product training programs for sales teams, distributors, and channel partners to ensure strong product knowledge and effective market communication.
- Monitor sales performance, market share, profitability, inventory levels, and customer feedback to drive business growth and improve product performance.
- Build and maintain relationships with healthcare professionals, nutritionists, dieticians, key opinion leaders (KOLs), hospitals, clinics, and wellness practitioners.




- Support business development initiatives by identifying emerging therapeutic segments, wellness categories, and nutraceutical opportunities.
- Ensure compliance with all applicable pharmaceutical and nutraceutical regulations, labeling requirements, quality standards, and ethical marketing practices.
- Collaborate with Digital Marketing and Sales teams to develop physician engagement programs, consumer awareness campaigns, and omnichannel marketing initiatives.
- Participate in scientific conferences, CMEs, healthcare events, wellness programs, and product launch activities to enhance brand visibility.
- Prepare business forecasts, marketing budgets, demand plans, and return-on-investment (ROI) analyses for assigned product portfolios.

Preferred Skills & Knowledge
- Strong knowledge of Pharmaceutical products, Nutraceuticals, Dietary Supplements, Functional Foods, Wellness Products, and Healthcare Solutions.
- Comprehensive understanding of therapeutic segments, disease management, preventive healthcare, and nutrition science.
- Sound knowledge of Pharmaceutical and Nutraceutical regulations, labeling requirements, compliance standards, and industry guidelines.
- Experience in Product Management, Brand Management, Marketing Strategy,



and Portfolio Development within the Pharmaceutical and/or Nutraceutical industry.
- Strong analytical skills with the ability to interpret market data, sales reports, prescription audits, consumer insights, and competitive intelligence.
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to develop product positioning strategies and execute successful product launches.
- Strong project management and cross-functional coordination capabilities.
- Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and business analytics tools.
- Understanding of digital marketing, CRM systems, e-commerce channels, and customer engagement platforms.
- Ability to work effectively with Sales, Medical Affairs, Regulatory, R&D;, Manufacturing, and Supply Chain teams.
- Strong business acumen with the ability to identify market opportunities and drive revenue growth.
- Knowledge of healthcare trends, preventive wellness, clinical nutrition, and consumer healthcare markets will be an added advantage.

Educational Qualification & Experience
- Bachelor's Degree in Pharmacy (B.Pharm), Life Sciences, Nutrition, Food Technology, Biotechnology, Microbiology, or a related discipline.
- MBA in Marketing, Pharmaceutical Management, Healthcare Management, or an equivalent qualification preferred.
- Minimum 4–8 years of experience in Product Management, Brand Management, or Marketing within the Pharmaceutical and/or Nutraceutical industry.
- Experience in managing prescription products, OTC products, nutraceuticals, dietary supplements, wellness products, or consumer healthcare brands will be preferred.

📌 NPD / Nutraceuticals Specialist (Gurugram)
🏢 Anvka Healthcare
📍 Gurugram