Important Notes for Applicants

? Experience: 15 years in the Exhibitions / Trade Shows industry, including strong experience selling custom exhibition stalls, pavilions and turnkey exhibition design-and-build solutions is mandatory. Pure event sales, sponsorship sales or exhibition space sales experience will not qualify.

? Leadership: Proven experience in national business development, large corporate client acquisition, revenue ownership and sales team leadership is essential.

? Please read the full JD before applying to ensure your experience aligns with the role.

? The company name will be shared during the recruitment process.

? We prioritize applications made here on this link for faster processing - do ensure you apply here as well: https://forms.gle/xnrSUaasuvCNkQPJ6

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About Us:

HR Interface Recruitment Consulting & North Star Executive Search - a HR Interface Group Company are one of India’s leading Recruitment & Executive Search firms, with deep expertise in senior leadership and executive hiring across Exhibitions, Trade Shows, Experiential Marketing, Live Events, MICE, and allied creative and commercial industries. We partner with some of the most respected and fast-growing organisations to identify and appoint the best talent they need to grow. Headquartered in Mumbai, with a strong team of 25 seasoned, industry- and function-specific recruitment consultants, we bring 22 years of recruitment expertise spanning 40 functions across 30 industries, serving clients across APAC | Middle East | North America | Europe.

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About our Client Company:

North Star Executive Search - a HR Interface Group Company has been exclusively mandated to recruit a National Head – Exhibition Sales for a rapidly growing experiential marketing and brand storytelling company based in Mumbai. (Open to hiring for both - Mumbai & Gurgaon locations)

Founded by industry professionals with more than two decades of experience, the company specializes in creating immersive brand experiences, large-format corporate events, experiential activations, cultural intellectual properties and multi-dimensional storytelling solutions.

Its broader portfolio spans

- Corporate events, conferences, summits and award ceremonies
- Brand activations and consumer engagement experiences
- Entertainment, cultural and lifestyle IPs
- Meetings, Incentives, Conferences & Exhibitions (MICE)
- Exhibition experiences and experiential spaces
- Digital content, branded entertainment and film-related productions

The company's wider client portfolio includes major Indian and international brands such as Netflix, BAFTA, Bennett, Coleman & Co. Ltd., Worldwide Media, Oriflame, Mahindra & Mahindra and Aditya Birla Group.

The organisation has now expanded into a dedicated Exhibitions & Experiential Spaces vertical, focused on exhibition stall design, pavilion development, fabrication and turnkey exhibition solutions. This business is being developed as a significant growth vertical, with longer-term plans to create proprietary and collaborative exhibition intellectual properties. The company is seeking an accomplished exhibition-industry sales leader to build and scale this business ground-up nationally.

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About the Role

- Company: Leading Experiential Marketing & Exhibitions agency
- Designation: National Head – Exhibition Sales
- Experience Required: 15-20 years overall, including a minimum of 7 years in Exhibition Stall Design & Fabrication Sales
- Location: Mumbai (Near Matunga Road Station) or Gurgaon (Sector 43)
- Work Model: Full-time, Work from Office, 5 days a week
- Industry: Exhibitions | Trade Shows | Exhibition Stall Design & Fabrication | Experiential Spaces
- Functional Expertise: National Sales Leadership | Business Development | Corporate Client Acquisition | Commercial Strategy
- CTC on Offer: Approximately ₹35-40 LPA, with possible flexibility for exceptional candidates

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Position Overview

We at HR Interface Recruitment Consulting & North Star Executive Search - a HR Interface Group Company are hiring a National Head – Exhibition Sales for one of India’s leading Experiential Marketing & Exhibitions agencies based in Mumbai for Mumbai/Gurgaon locations,

This is a business-building and revenue leadership role, not simply a senior account management or exhibition operations position.

You will be responsible for driving the national sales growth of a developing exhibition design-and-build business — from identifying opportunities and acquiring clients to converting major projects and building a high-performing sales organisation.

That means you would:

- Establish and execute a national sales strategy for exhibition stall and pavilion design-and-fabrication projects.
- Build a strong pipeline of corporate clients who participate in domestic and international trade shows and exhibitions.




- Leverage established industry relationships to generate new business and convert opportunities into confirmed projects.
- Personally lead strategic pitches, high-value commercial negotiations and major account acquisitions.
- Build, manage and mentor a national exhibition sales team.
- Work closely with creative design, production, fabrication and operations teams to develop commercially feasible solutions.
- Own revenue delivery, sales conversion and commercial margin performance.
- Contribute to the long-term growth strategy, including opportunities to develop exhibition-led intellectual properties.

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If your experience has primarily been in organising or executing events, without directly selling exhibition stall design and fabrication solutions and owning commercial outcomes, this role will not be the right fit.

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Key Responsibilities

National Sales Strategy & Business Development

- Define and execute the national sales strategy for the Exhibition Design & Fabrication vertical.
- Identify, pursue and convert new business opportunities across India.
- Develop a sustained pipeline of exhibition projects from corporate brands, exhibitors, marketing teams and relevant business partners.
- Drive business acquisition across industries including:
- Automobile & Automotive Components
- FMCG & Consumer Durables
- Manufacturing & Industrial
- Pharmaceuticals & Healthcare
- BFSI
- Technology & IT
- Lifestyle and other exhibition-led sectors
- Build strategic relationships with corporate decision-makers, exhibition organisers, trade associations and marketing agencies.
- Lead major presentations, pitches, RFP responses and commercial negotiations.
- Establish measurable sales targets, forecasts and conversion processes.

Exhibition Stall Design & Fabrication Sales

- Understand client exhibition objectives, brand requirements, stall specifications and project budgets.
- Sell custom exhibition stalls, stands, pavilions and turnkey design-and-build solutions.
- Work with internal creative and technical teams to convert client briefs into compelling, executable proposals.
- Evaluate design concepts, scope of work, cost estimates and fabrication requirements from a commercial perspective.
- Demonstrate practical understanding of:
- Exhibition stall design and fabrication processes
- Modular and custom-built exhibition stands
- Exhibition project budgeting and BOQs
- Materials, production costs and vendor pricing
- Installation, dismantling and operational requirements
- Project margins and commercial feasibility
- Ensure proposals are competitive while protecting project profitability.

Sales Team Leadership & Development

- Build and lead a high-performing exhibition sales function.
- Define individual and team revenue targets, performance expectations and accountability.
- Mentor sales professionals on prospecting, client acquisition, pitching, negotiation and deal conversion.
- Implement structured processes for lead qualification, pipeline management, CRM discipline, forecasting and sales reviews.
- Identify capability gaps and strengthen the team's commercial and industry expertise.
- Establish a strong performance-driven sales culture.

Corporate Client Acquisition & Key Account Management

- Leverage existing relationships with senior marketing, brand, corporate communications and exhibition stakeholders.
- Develop long-term partnerships with major national and multinational exhibitors.
- Personally manage strategic and high-value accounts.
- Lead negotiations from initial enquiry and commercial proposal through final closure.
- Identify opportunities for repeat business, account expansion and cross-selling.
- Position the organisation as a trusted partner for exhibition design-and-build solutions.

Revenue, Margins & Commercial Performance

- Take ownership of sales revenue targets, pipeline performance and conversion rates.
- Develop pricing strategies that balance competitiveness with sustainable profitability.
- Evaluate project estimates, fabrication costs, vendor commercials and proposed margins.
- Negotiate contracts and commercial terms for major exhibition projects.
- Collaborate with design, production, operations and finance stakeholders to ensure commercially sound project commitments.
- Track revenue forecasts, sales performance, profitability and business development metrics.
- Identify and resolve commercial risks before they impact business outcomes.

Strategic Growth & Business Expansion

- Identify emerging industry segments,



geographical markets and new business opportunities.
- Establish relationships with exhibition organisers, designers, fabrication partners and other ecosystem stakeholders.
- Build scalable sales processes to support national business expansion.
- Evaluate opportunities for proprietary and cooperative exhibition IPs.
- Stay informed about developments in exhibition design, technology, experiential environments and international trade-show trends.
- Contribute to the long-term strategic positioning and growth of the business vertical.

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Qualifications & Skills

Mandatory Experience

- 15-20 years of overall professional experience in exhibition sales, exhibition organising and/or exhibition services.
- At least 7 years of direct sales experience in exhibition stall design and fabrication solutions.
- Demonstrated experience in senior sales leadership, business development or business head roles within the exhibitions ecosystem.
- Proven track record of achieving significant revenue targets and converting major exhibition projects.
- Experience leading, managing and developing commercial sales teams.
- Strong existing relationships with corporate exhibitors, brand teams, exhibition organisers and industry stakeholders.

Commercial & Industry Competencies

- Thorough knowledge of exhibition stall design, fabrication and turnkey exhibition project delivery.
- Strong understanding of project costing, pricing, BOQs, fabrication economics and margins.
- Experience handling complex client pitches, RFPs, negotiations and high-value business closures.
- Ability to evaluate commercial feasibility in collaboration with design and production teams.
- Strong pipeline management, sales forecasting and account development capabilities.
- Understanding of national exhibition markets, industry trends and competitor activity.

Leadership & Business Skills

- Excellent communication, presentation and stakeholder-management abilities.
- Strong negotiation and commercial decision-making skills.
- Ability to build and scale sales teams and develop structured sales processes.
- Strategic thinking combined with hands-on business development.
- Entrepreneurial mindset and strong accountability for business results.

Particularly Relevant Professional Backgrounds

Professionals with substantial exhibition sales leadership experience from:

- Exhibition Stand Design & Fabrication companies
- Turnkey Exhibition Design-and-Build agencies
- Exhibition Services and Trade Show Solutions companies
- Experiential Marketing agencies with dedicated exhibition fabrication businesses
- International Exhibition Stand / Pavilion Design & Build service providers

Candidates from exhibition organising or event management backgrounds will be relevant only where they also possess the mandatory direct sales experience in exhibition stall design and fabrication solutions (not just space selling - but more complex layered sales experience within the exhibitions industry).

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Personality Fit | This role suits someone who:

- Is a business builder, not just a manager of an established sales pipeline.
- Has strong relationships across the exhibition industry and knows how to turn those relationships into business.
- Enjoys hunting for new clients, pitching solutions and closing deals.
- Understands that revenue growth must be supported by healthy commercial margins.
- Can discuss exhibition design and fabrication confidently with clients, designers and production teams.
- Is comfortable leading strategic discussions while remaining personally involved in major business opportunities.
- Can build, mentor and motivate a sales team.
- Thrives in an entrepreneurial environment where processes and capabilities are still being developed.
- Wants to shape the growth of a national business vertical rather than simply maintain an existing portfolio.

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? How to Apply

Apply via LinkedIn here OR if the job is closed on LinkedIn, register your details here:

Application Form Link: https://forms.gle/xnrSUaasuvCNkQPJ6

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HR Interface Recruitment Consulting & North Star Executive Search - a HR Interface Group Company are one of the best & most trusted Recruitment firms today & are growing exponentially as we help our clients hire game changing talent. Come be a part of this amazing journey, to stay updated on jobs & career tips & more.

Follow us on LinkedIn:

https://www.linkedin.com/company/hr-interface/ &

https://www.linkedin.com/company/northstar-executivesearch

Do connect with our dedicated Events, Exhibitions & Conferences hiring specialist on Linkedin to stay updated of all good opportunities with us: Devyani Chawla at https://www.linkedin.com/in/eventsandexhibitionsjobs/

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If your profile is shortlisted, we look forward to exploring what makes you the perfect fit for this exciting opportunity.

📌 National Head – Exhibition Sales (Gurugram)
🏢 HR Interface Recruitment Consulting
📍 Gurugram