We seek a Meta Ads Specialist for a D2C brand(personal care).

Job Responsibilities

- Plan, execute and manage Meta advertising campaigns across Facebook and Instagram, targeting audiences in the

Middle East, the US and India.

- Develop market-specific paid media strategies based on audience behaviour, regional preferences, business objectives and campaign goals.

- Manage end-to-end campaign execution, including campaign structure, audience targeting, budgets, placements, bidding and optimisation.

- Drive customer acquisition, website traffic, conversions and revenue while maintaining target ROAS, CPA and CAC.

- Conduct audience research, competitor analysis and market testing to identify new acquisition opportunities.

- Plan and execute A/B tests across creatives, ad copy, hooks, audiences, placements and landing pages.

- Work closely with creative teams to develop high-performing ad creatives, video concepts, copy and campaign messaging.

- Monitor campaign performance and optimise budgets, targeting and creatives to improve efficiency and scalability.

- Analyse campaign data across markets and prepare regular performance reports with actionable insights.

- Set up and monitor Meta Pixel, Conversions API, events and conversion tracking to ensure accurate campaign measurement.

- Collaborate with website, content and marketing teams to improve landing page performance and conversion rates.





- Stay updated on Meta advertising trends, platform updates, new ad formats and performance marketing best practices.

Job Requirements

- 2–5 years of hands-on experience managing Meta Ads campaigns, preferably for D2C, e-commerce or consumer-facing brands.

- Proven experience running and scaling paid campaigns across at least two of the following markets: Middle East, US and India

.

- Strong understanding of international audience targeting, regional consumer behaviour and market-specific advertising strategies.

- Demonstrated ability to manage significant ad budgets and deliver measurable results against ROAS, CPA, CAC and revenue targets.

- Robust expertise in campaign structuring, audience segmentation, retargeting, lookalike audiences and conversion optimisation.

- Experience with Meta Ads Manager, Meta Pixel, Conversions API, Google Analytics 4 and tracking tools.

- Strong analytical skills with the ability to interpret campaign data and translate insights into optimisation strategies.

- Experience working with creative teams to develop and test performance-driven ad creatives and copy.

- Ability to independently manage multiple campaigns, budgets and markets in a fast-paced environment.

- Openness to working in a lean team, as this is an early-stage startup

- Experience with TikTok ads is a massive plus.

📌 Meta Ads Specialist (India)
🏢 CeeQ
📍 India