Company Description Branx° is a forward-thinking digital agency specializing in Digital Marketing, Website & App Development, Graphic Design, 2D & 3D Animation, VFX, Video Editing, and Professional Shoots. The team focuses on delivering innovative, results-oriented solutions that help clients strengthen their brand presence and achieve measurable growth. By combining creativity with advanced technology, Branx° supports businesses in enhancing their digital visibility and creating visually compelling content.

The agency collaborates closely with clients to understand their goals and develop tailored strategies that perform across channels. Branx° is committed to continuous improvement and pushing creative boundaries in the digital space.

Role Description This is a full-time, remote role focused on planning, creating, managing, and optimizing Meta (Facebook and Instagram) advertising campaigns for a diverse portfolio of clients.

The Meta Ads

Specialist will develop audience targeting strategies, craft compelling ad creatives and copy in alignment with each brand’s identity, and set up campaigns, ad sets, and tracking pixels within Meta Ads Manager. The role includes monitoring performance metrics, running A/B tests, analyzing results, and adjusting budgets and bids to improve ROI and achieve client objectives. The specialist will collaborate with creative, branding, and development teams to ensure ads are visually aligned, consistent with brand guidelines,



and integrated with landing pages and funnels.

Daily responsibilities also involve reporting on campaign performance, generating insights, and recommending data-driven improvements to clients and internal stakeholders.

Qualifications

- Candidates should possess skills in Creative Direction and Art Direction to guide the visual and conceptual approach of Meta ad campaigns.
- Candidates should possess skills in Branding and Graphic Design to ensure ads reflect cohesive brand identities and high-quality visual standards.
- Candidates should possess skills in Graphics to develop, adapt, and optimize visual assets for different ad formats and placements.
- Strong knowledge of Meta Ads Manager, audience targeting, bidding strategies, and campaign optimization for conversion, traffic, and engagement objectives.
- Experience interpreting analytics and using data (e.g., CTR, CPC, CPA, ROAS) to refine creatives, audiences, and funnel performance.
- Ability to collaborate effectively with cross-functional teams and communicate campaign results clearly to non-technical stakeholders.
- Previous experience in digital marketing or performance advertising for agencies or brands is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a remote workplace.

📌 Meta ad (India)
🏢 Branx
📍 India