Company Description SpendOptix.ai, powered by JustBaat.AI, is a global AdTech platform that helps brands, publishers, and app developers run and scale advertising across multiple digital channels. Its infrastructure supports campaigns across Mobile Apps, Web, Connected TV (CTV), and Digital Out-of-Home (DOOH), enabling partners to reach audiences wherever they are. As a Google Certified Publishing Partner (GCPP) and Google Channel Partner for DOOH, the company offers access to premium programmatic demand and advanced ad monetization solutions.

SpendOptix.ai focuses on improving fill rates, CPMs, and revenue for publishers and app developers, while helping brands deliver high-impact campaigns across both digital and real-world screens. The platform is built for performance, scalability, and innovation in modern media buying.

Role Description The Media Planner at SpendOptix.ai will be responsible for developing data-driven media plans that align with client objectives and maximize campaign performance. This full-time, on-site role based in Gurgaon involves evaluating media channels, forecasting reach and impact, and recommending optimal budget allocation across digital platforms, including mobile, web, CTV, and DOOH. Day-to-day work includes analyzing audience data, reviewing campaign performance reports,



collaborating with account managers and ad operations teams, and refining media strategies based on results.

The Media

Planner will coordinate with internal stakeholders to ensure accurate campaign setup, maintain documentation, and support continuous optimization. The role also includes staying current with new media trends, programmatic technologies, and partner offerings to enhance planning effectiveness.

Qualifications

- Strong media planning and media strategy skills, with experience designing multi-channel plans.
- Advanced analytical skills to interpret campaign data, audience insights, and performance metrics.
- Effective communication skills for collaborating with clients, internal teams, and external partners.
- Understanding of new media channels, including digital, mobile, CTV, and DOOH environments.
- Familiarity with AdTech platforms, programmatic buying, and performance marketing concepts.
- Proficiency with media planning and analytics tools (e.g., ad servers, DSPs, reporting dashboards).
- Bachelor’s degree in Marketing, Advertising, Business, Media, or a related field, or equivalent practical experience.
- Ability to work in office in Gurgaon, manage multiple projects, and meet deadlines in a fast-paced environment.

📌 Media Planner (Gurugram)
🏢 SpendOptix.ai
📍 Gurugram