Company Description Nodal AI provides a proprietary AI analytics platform that helps marketing teams unify fragmented data across channels into a single, actionable view. The platform is built to reveal patterns, correlations, and insights that explain why campaign results occurred and what to do next. By simplifying advanced analytics, Nodal AI enables teams to make confident, data-driven decisions without added complexity.

The company focuses on measurable growth, empowering marketers to optimize performance and allocate budgets more effectively.

Role Description The Media Planner at Nodal AI is a remote, contract role focused on designing and optimizing media plans across digital and traditional channels. Day-to-day responsibilities include translating marketing objectives into media strategies, selecting appropriate channels and formats, and building data-informed media plans using Nodal AI’s analytics platform. The role involves forecasting reach and performance, monitoring campaign results, and adjusting plans based on real-time insights and recommendations from the platform.

The Media Planner will collaborate with internal teams and client stakeholders to communicate media rationale,



present recommendations, and ensure plans align with overall marketing goals and budgets.

Qualifications

- Demonstrated skills in Media Planning and Media Strategy, with experience developing cross-channel plans that align with business objectives.
- Robust Analytical Skills, including the ability to interpret performance data, identify trends, and translate insights into actionable optimizations.
- Effective Communication abilities, with aptitude for presenting complex media concepts and data insights in a clear, client-friendly manner.
- Knowledge of New Media channels, such as paid social, programmatic, streaming, and emerging digital platforms, and how they integrate with broader media mixes.
- Experience using marketing analytics or attribution tools; familiarity with AI-driven platforms is a plus.
- Proven ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a contract role.
- Background in marketing, advertising, or a related field; a bachelor’s degree or equivalent practical experience is preferred.

📌 Media Planner (India)
🏢 Nodal AI
📍 India