Location: Gurugram, India

Key Responsibilities

1.Market Intelligence and Competitive Analysis

Monitor and analyse developments in India’s solar PV market, including policies, industry trends, key projects and competitor activities. Conduct local market research and prepare regular market intelligence and competitive analysis reports to support decision-making at headquarters and within the region.

2.Product Marketing and Local Execution

Execute headquarters’ product marketing strategies and promotional plans in line with local market conditions and customer needs. Adapt marketing content for the Indian market, apply standardised marketing tools and deliver local product promotion initiatives. Gather product feedback and marketing requirements from the field, working with headquarters to continuously improve marketing materials.

3.Local Brand Communications and Marketing Events

Plan and execute exhibitions, customer events and local marketing campaigns in accordance with headquarters’ brand strategy and guidelines. Independently manage regional social media channels, create communication content and maintain relationships with local media to strengthen brand visibility and influence in India.

4.Headquarters Coordination and Regional Marketing Support

Serve as the day-to-day liaison between the India team and the headquarters marketing team. Consolidate regional marketing requirements,



coordinate marketing resources and follow up on key initiatives. Provide regular feedback on campaign performance, customer needs and competitor developments to support the effective implementation of headquarters’ marketing strategies in India.

Qualifications and Requirements

1.Bachelor’s degree or above, preferably in Marketing, Business Administration or a related discipline.

2.At least three years of experience in marketing, market research, product marketing or brand promotion. Experience in solar PV, renewable energy or B2B industrial manufacturing is preferred.

3.Strong market insight and analytical skills, with the ability to independently conduct market research, competitor analysis and customer needs assessments, and produce actionable reports.

4.Proven capabilities in product marketing and brand promotion, with experience in event planning, product promotion and social media management. Able to independently manage marketing projects and drive execution.

5.A proactive, accountable and results-oriented approach, with strong execution, communication and cross-functional coordination skills. Able to work effectively with regional sales teams and headquarters and adapt to regional market requirements.

6.Strong command of spoken and written English. Familiarity with India’s business workplace and local customer communication practices is preferred.

📌 Marketing Manager（India） (Gurugram)
🏢 Arctech
📍 Gurugram