Company Description Trikon is redefining blockchain by making decentralized technology simple, accessible, and practical for everyday use. Originating from a passion for gaming and blockchain innovation, the company now leads in chain abstraction, creating seamless bridges between advanced infrastructure and intuitive user experiences. Trikon’s platform offers One Identity, One Wallet, and One Balance, giving users a unified way to manage digital ownership and Web3 interactions.

Its solutions focus on interoperability, gasless and frictionless transactions, and AI-powered integration to enable smarter applications across multiple chains. Team members join a mission-driven environment dedicated to shaping the future of digital ownership, finance, and Web3 for a global audience.

About the role

This is a full-time, remote role

We are looking for a hands-on Marketing Manager who will own our marketing presence end to end — creating the content, publishing it, engaging with the community every day, building partnerships, and hosting live sessions such as AMAs (Ask Me Anythin g

.

This is not a strategy-only or agency-coordination role. You will write, design briefs, post, reply, and follow up yourself. If you enjoy being close to the audience, moving fast, and seeing the direct impact of your work in reach, engagement, and leads, this role is foryu.

You will work closely with the founder / leadership, product, and design teams to turn product updates, customer stories, and industry moments into content people actually want to read, watch, and resp o ndto.

Key responsibilties

- Conte n t cration
- Own the content pipeline: plan, create, and publish marketing content across formats — social posts, threads, carousels, short-form video scripts, blog posts, newsletters, and launch announcments.
- Turn raw inputs into stories: convert product updates, features, events, customer wins, and data into clear, engaging content in the brand' voice.
- Maintain the brand voice: keep tone, language, and visuals consistent across every channel; write in a human, specific way — no generic, templated, or AI-soundng copy.
- Repurpose smartly: turn one strong idea into multiple assets (for example, a post, a thread, a short video, and a newsletter section) instead of starting from scratch ach time.
- Coordinate production: brief designers and video editors, review drafts, and ensure every asset is accurate, on-brand, and deliverd on time.

2.

S ocial medi management

- Own day-to-day posting: publish and schedule content across the company's social channels (such as LinkedIn, X / Twitter, Instagram, and YouTube / community platforms, as applicable) as per the contnt calendar.
- Own the content calendar:



plan at least 2–4 weeks ahead, balance planned campaigns with timely, trend-led posts, and ensur e there are n silent gaps.
- Optimise for each platform: adapt format, length, hashtags, and posting time to what works on each channel rather than cross-posting identical cpy everywhere.
- Monitor channels daily: track mentions, tags, DMs, and relevant industry conversations, and flag opportunities o r issues to th team promptly.
- Community engagement — commening and replying
- Be the voice of the brand: reply to comments, mentions, and DMs promptly, helpfully, and in the brand's tone — every reply is a public reflectin of the company.
- Drive conversation, don't just broadcast: comment thoughtfully on relevant posts from customers, partners, creators, and industry voices to build visibilityand relationships.
- Handle difficult comments well: respond to criticism and complaints calmly and factually, and escalate sensitive issues to leadership instead of engaging publicy beyond the brief.
- Build community habits: welcome new followers and members, highlight community contributions, run polls and discussion prompts, and keep conversations actie between campagns.
- Partnerships
- Identify and reach out: find relevant brands, communities, creators, influencers, media pages, and ecosystem partners for colla bo rations, co-marketin, and cross-promotion.
- Run partnerships end to end: pitch, negotiate deliverables and timelines, coordinate content and approvals, ensure both sides publish as agreed, and follo up after the activity.
- Build a partner pipeline: maintain a easy tracker of prospects, active partners, deliverables, and results so partnershi p s are a repeatable chanel, not one-off favours.
- Represent the brand externally: be professional and reliable in every partner interaction — clear briefs, on-time delivery, and proer credit and thank-yous.

5 AMAs and community events
- Plan and host AMAs: schedule, promote, and host AMAs (Ask Me Anything) and live sessions on platforms such as X Spaces, LinkedIn Live, YouTube Live, Telegram or Discord, as applicable.
- Prepare the session: align on topic and speakers, prepare questions and a run-of-show, collect audience questions i n advance, and brief speakes on format and house rules.
- Host with confidence: moderate the live conversation,



keep it on track and on time, manage Q&A;, and handle technical or conduct isses calmly during the session.
- Close the loop: publish highlights, clips, and a recap post after every session, share leads an d insights with the team, and otewhat to improve next time.

6.Planning, reporting, and growth
- Track performance: monitor reach, engagement, follower growth, clicks, and leads by channel a nd content type, using platformanalytics and simple dashboards.
- Report clearly: share a short weekly / monthly summary — what was published, what worked, what did not,and what you will do differently.
- Experiment and learn: test hooks, formats, and posting times, double down on what wo r ks, and drop what does not — deciions based on data, not guesswork.
- Stay current: follow platform changes, trends, and competitor activity, and bring releva nt ideas to he team before they becme obvious.

What we are looking for

- Experience: proven hands-on experience in a marketing, content, social media, or community role, with work samples you can share. Manager-level ownershi p of at least one brand's social presnce end to end is strongly preferred.
- Excellent writing: you can write clear, engaging, human-sounding copy quickly — posts, threads, captions, and short scripts — ad adapt tone by platform and audience.
- Social-first mindset: deep, practical familiarity with LinkedIn, X / Twitter, and Instagram (and short-form v ideo platforms); you understand what erns attention and conversation on each.
- Community instinct: you genuinely enjoy talking to people online, replying, and building reltionships — not just publishing content.
- Partnership and outreach skills: confidence to p itch, follow up, and coordinate with extrnal partners, creators, and communities.
- Hosting presence: comfortable speaking live and moderating AMAs / live sessions — lear, calm, and engaging on mic or camera.
- Ownership and speed: you plan your own calendar, meet deadlines w i thout reminders, and keep posting and engaement consistent even when things get busy.
- Basic production fluency: working knowledge of scheduling and analytics tools, and enough familiarity with design / videotools (such as Canva, Figma, or CapCut) to rief, review or make simpl e edits yourself.

Nice to have

- Experience osting AMAs, Spaces, webinars, or live events.
- Experience withinfluencer / creator or community partnerships.
- Short-form video exprience — scripting, shooting briefs, or editing.
- Experience in our industry or with a similar audience.[Edit or delete as applicable — for example, B2B SaaS, cons umer, or Web3 / community-led brands.]
- Basic S

📌 Marketing Manager (India)
🏢 Trikon
📍 India