Job Title: Marketing Head

Department: Sales and Marketing

Location: [Shamli] U.P

Reports To: Managing Director (MD)

Job Summary: The Marketing Head will be responsible for leading the marketing and sales strategies for our engineering/automobile company, specifically focusing on OEM (Original Equipment Manufacturer) and export sales within the tractor-related industry. This role requires extensive experience in the industry to develop and implement comprehensive marketing plans that drive business growth and increase market share.

Key Responsibilities:

1. Strategic Planning and Execution:

- Develop and implement marketing strategies aligned with company objectives.

- Identify market opportunities and trends to inform business strategy.

- Create and manage annual marketing budgets.

- Sales and Business Development:

- Lead the sales team to achieve sales targets for OEM and export markets.

- Build and maintain strong relationships with key clients and partners.

- Negotiate contracts and close deals with major clients.

- Develop new business opportunities and expand market presence.

- Market Research and Analysis:

- Conduct market research to identify customer needs and competitive landscape.

- Analyze sales data and market trends to inform strategic decisions.

- Monitor and report on the effectiveness of marketing campaigns and strategies.

- Product Management:

- Collaborate with the product development team to align marketing strategies with product offerings.

- Oversee the development and launch of new products.

- Ensure product positioning and messaging are consistent with brand strategy.

- Brand Management and Promotion:

- Develop and execute brand positioning and messaging strategies.

- Manage the company's online and offline presence, including website, social media, and trade shows.

- Coordinate promotional activities,



including advertising and public relations campaigns.

- Team Leadership and Development:

- Lead, mentor, and develop the marketing and sales teams.

- Foster a collaborative and high-performance work environment.

- Set performance goals and conduct regular performance reviews.

- Stakeholder Management:

- Collaborate with internal stakeholders, including the executive team, production, and finance.

- Communicate marketing strategies and performance metrics to the board of directors.

- Compliance and Reporting:

- Ensure compliance with industry regulations and company policies.

- Prepare and present regular reports on marketing activities and performance.

Qualifications:

- Education:

- Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.

- MBA or relevant advanced degree is preferred.

- Experience:

- Minimum of 15 to 22 years of experience in marketing and sales within the engineering/automobile industry.

- Proven track record in OEM and export sales.

- Extensive experience in the tractor-related industry is highly advantageous.

- Skills:

- Robust leadership and team management skills.

- Excellent communication and interpersonal skills.

- Strategic thinking and problem-solving abilities.

- Proficiency in market analysis and research.

- Knowledge of digital marketing and CRM tools.

- Ability to work under pressure and meet deadlines.

Personal Attributes:

- Result-oriented and proactive.

- High level of integrity and professionalism.

- Strong analytical and decision-making skills.

- Ability to adapt to a fast-paced and dynamic environment.

Working Conditions:

- Full-time position.

- Regular travel may be required for client meetings, trade shows, and industry events.

Requirements

EXPERIENCE IN AUTOMOBILE COMPANY /OEM TIER ONE

Benefits

18 LAC TO 24 LAC P.A (CTC)

📌 Marketing Head (Shamli)
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