Role Overview

We are looking for a highly creative, content-first professional to manage the Influencer Marketing Content Desk at Snapdeal. The role focuses on identifying breakout YouTube Shorts, analyzing high-performing content and creators, tracking competitor content trends, and translating insight into actionable content strategies that drive views, engagement and cost efficiency.

Key Responsibilities

● Content Intelligence: Continuously monitor Snapdeal’s influencer videos and competitor content to identify breakout Shorts, viral formats, emerging trends and winning creative approaches.

● Breakout Video Analysis: Deep-dive into high-performing videos to understand hooks, storytelling, editing styles, product positioning, creator delivery and audience engagement.

● Creator Intelligence: Identify breakout creators across categories, languages and regions, and recommend high-potential creators for new and repeat collaborations.

● Creative Direction: Translate content insights into actionable briefs, winning content formats and recommendations for influencer marketing pods to improve video performance.

● Performance Reviews: Conduct weekly breakout video and creator reviews, along with monthly content performance reports highlighting trends, learnings and opportunities.

● Competitor Benchmarking: Track influencer marketing activities of competing e-commerce and value-fashion brands to identify content gaps and opportunities for Snapdeal.

● Content Quality: Review influencer video concepts and content execution to ensure strong storytelling, platform relevance, brand integration and creative effectiveness.

● Cross-Team Collaboration:



Work closely with influencer pod managers and interns to implement winning content formats and continuously improve creative output.

Required Skills & Qualifications

● 2 - 4 years of experience in content strategy, influencer marketing or digital content production.

● Exceptional understanding of YouTube Shorts, viral content, audience psychology and short-form storytelling.

● Solid creative judgment with the ability to identify why content works, not just what performs.

● Hands-on understanding of content analytics, engagement metrics, views, retention and emerging creator trends.

● Strong knowledge of India’s regional creator ecosystem, fashion, beauty, lifestyle and value-commerce content.

● Proficiency in Google Sheets, YouTube Analytics and content performance reporting.

● Ability to translate data and creative observations into clear, actionable recommendations.

Key Performance Indicators (KPIs)

● Weekly identification and analysis of breakout videos and creators.

● Quality and actionability of weekly content intelligence reports.

● Monthly content performance reviews and competitor benchmarks.

● Adoption of recommended content formats across influencer pods.

● Improvement in video views, engagement and content performance.

● Contribution to increasing breakout video frequency and reducing CPV.

Ideal Candidate A content-obsessed, creatively sharp and analytically strong professional who lives and breathes short-form videos, understands what makes content go viral, spots emerging creators early and can turn content intelligence into measurable business impact.

📌 Influencer Marketing Manager (Gurugram)
🏢 Snapdeal
📍 Gurugram