- Head of EBO Business

Function: Exclusive Brand Stores

Scope: Sportswear, footwear, accessories and fitness equipment

Travel: Regular travel across the store network

Role purpose

Lead the EBO business with end-to-end accountability for revenue, gross margin, store profitability, customer experience and network expansion.

Build a scalable retail organisation that consistently increases walk-ins, improves conversion and delivers healthy product sell-through across existing and new stores.

Key responsibilities

- Own the EBO business plan and P&L;

- Develop and deliver the annual operating plan across revenue, gross-margin ₹ and %, operating costs and store profitability.
- Set monthly targets by region, store and category with Growth, Operations and Finance.
- Review performance, forecast risks and drive corrective actions.
- Balance expansion, inventory investment and operating expenditure within approved budgets.

2. Drive revenue growth and store productivity
- Deliver total EBO revenue against AOP through walk-in growth, conversion and customer retention.
- Lead commercial reviews with Growth, Operations, Buying and Merchandise & Planning.
- Drive existing-store growth and improve performance in underperforming stores.
- Establish pricing and promotion guardrails that support revenue, margin and inventory objectives.
- Coordinate with website and marketplace teams on pricing, promotions, assortment and omnichannel journeys.

3. Build strong retail operations
- Establish consistent store governance, sales routines and operating standards.
- Ensure adequate manpower, effective deployment and solid store leadership.




- Improve conversion through disciplined execution, frontline productivity and manager coaching.
- Ensure reliable facilities, billing systems, inventory controls and issue resolution.
- Sponsor operational improvements and scale solutions that demonstrate business impact.

4. Own profitable network expansion
- Deliver the approved store-opening plan across target cities and markets.
- Approve site business cases, lease proposals and capital expenditure within delegated authority.
- Ensure stores open on schedule with complete operational, inventory, VM and employee readiness.
- Review actual new-store performance against approved business cases, including the agreed minimum walk-in achievement threshold.
- Drive actions on underperforming locations, including lease renegotiation, relocation or closure where appropriate.

5. Improve assortment and inventory productivity
- Guide Buying on the EBO customer proposition, category mix, range and price architecture.
- Ensure Merchandise & Planning delivers effective store clustering, allocation, size availability and replenishment.
- Improve full-price sell-through and manage inventory ageing, markdown exposure and stock productivity.
- Ensure product launches reach stores with the required stock, visibility and employee knowledge.

6.



Deliver a consistent customer experience
- Hold Operations accountable for service standards, NPS, mystery shopping and complaint resolution.
- Ensure VM and store presentation communicate the brand and support product discovery.
- Translate customer feedback into operational, product and training improvements.
- Partner with central Brand and Marketing teams to build locally relevant store experiences.

7. Build the organisation for scale
- Lead and develop the heads of Operations, Growth, Buying, Merchandise & Planning, Expansion and Training & L&D.;
- Establish clear responsibilities, decision rights and performance scorecards.
- Build leadership succession and readiness for new stores and regions.
- Ensure Training & L&D; improves selling capability, new-hire productivity and manager effectiveness.
- Partner with HR on recruitment, incentives, retention and performance management.

Key performance indicators
- Revenue: Total EBO net revenue achievement against AOP.
- Gross margin: Gross-margin ₹ achievement and GM% against plan.
- Profitability: EBO operating contribution and store profitability against the Finance-approved definition.
- Walk-ins and conversion: Network walk-in achievement and conversion against store-cluster targets.
- Inventory productivity: Full-price sell-through, availability and inventory ageing against plan.
- Expansion: Store-opening achievement and new-store business-case performance.
- Customer experience: NPS, mystery-shopping and service-standard performance.
- People: Critical-role readiness, leadership succession and frontline productivity.

📌 Head of EBO (Bengaluru)
🏢 CureFit
📍 Bengaluru