Location: Bengaluru

Experience: 6-10 years

Role Type: Full-time | Leadership

About CraftifAI

CraftifAI is building an agentic AI platform for embedded software development, Edge AI pipelines, IoT firmware, and FPGA design.

Through CraftifAI Orbit, we are enabling engineering teams to accelerate the development of Physical AI products by automating complex workflows across embedded systems, edge computing, and intelligent hardware.

Our audience includes embedded engineers, Edge AI developers, robotics teams, OEMs, semiconductor companies, and enterprise engineering leaders.

We are looking for a Head of Growth Marketing who can translate our technical capabilities into a compelling market narrative, get our products in front of the right audiences, and convert that attention into platform adoption, qualified leads, and revenue.

The Role

You will own CraftifAI's end-to-end marketing and growth strategy, spanning brand positioning, developer acquisition, demand generation, community growth, digital marketing, and global marketing initiatives.

This is a hands-on leadership role. You will lead a team of 3–4 people, establish the marketing engine, manage external agencies and partners, and work closely with the founders, product, engineering, and sales teams.

The ultimate objective is simple:

Get more developers and enterprises to discover CraftifAI, try Orbit, build with it, and become paying customers.

We are looking for someone who understands that marketing a technical product requires more than running ads. It requires understanding the product, speaking the language of engineers, building credibility within technical communities, and creating measurable demand.

What You Will Own

- Growth Strategy & Revenue Generation

- Build and execute CraftifAI's overall growth marketing strategy across developer and enterprise segments.
- Own the marketing funnel from awareness and acquisition to activation, conversion, and revenue contribution.
- Generate qualified inbound leads from developers, engineering teams, OEMs, system integrators, and enterprise customers.
- Build acquisition strategies that drive developers to sign up, try Orbit, complete their first projects, and upgrade from Free to Pro.
- Develop targeted demand-generation campaigns for enterprise adoption, pilots, and commercial opportunities.
- Work closely with the sales team to improve lead quality, conversion rates, and pipeline generation.
- Establish measurable growth targets and continuously optimize marketing ROI.

- Developer Ecosystem & Community Growth

- Build and scale the CraftifAI developer ecosystem across Embedded Systems, IoT, Edge AI, Robotics, and FPGA.
- Drive developer acquisition and engagement through technical content, webinars, workshops, hackathons, meetups, and ambassador programs.
- Establish relationships with developer communities, engineering groups, universities, and technical ecosystems.
- Create programs that encourage developers to actively build projects using Orbit rather than simply sign up.
- Work with the Community Lead and DevRel team to drive developer onboarding, activation, retention, and Free-to-Pro conversion.
- Build advocacy through developer success stories, project showcases, testimonials, and community champions.

- Brand Positioning, Content & Thought Leadership

- Develop a clear and differentiated positioning for CraftifAI and its product portfolio.




- Translate complex technical capabilities into compelling messaging that resonates with developers, engineering leaders, and enterprise decision-makers.
- Own the content strategy across LinkedIn, X, YouTube, blogs, newsletters, and other relevant channels.
- Drive founder-led thought leadership and establish CraftifAI's leadership in Agentic AI for Physical AI development.
- Create product campaigns, technical explainers, customer stories, case studies, product demos, and solution-oriented content.
- Build a consistent brand narrative across the website, social media, sales collateral, and marketing campaigns.

- Performance Marketing & Digital Acquisition

- Plan, execute, and optimize paid campaigns across LinkedIn, Google, Meta, and other relevant platforms.
- Build targeted campaigns for developer acquisition, product signups, enterprise lead generation, and event registrations.
- Own landing page optimization, SEO, SEM, retargeting, email marketing, and conversion rate optimization.
- Experiment with different messaging, audience segments, creatives, and acquisition channels.
- Track acquisition costs, conversion rates, lead quality, pipeline contribution, and campaign ROI.
- Build scalable inbound acquisition channels rather than relying entirely on paid advertising.

- Global Events, Exhibitions & Partnerships

- Lead CraftifAI's global marketing presence across relevant technology conferences, exhibitions, and industry events.
- Identify and plan participation in strategic events across the US, Europe, India, and other relevant markets.
- Drive end-to-end event execution, including booth strategy, speaker sessions, demonstrations, meetings, and lead generation.
- Identify opportunities for CraftifAI founders and technical leaders to participate as speakers and panelists.
- Build joint marketing initiatives with semiconductor companies, technology partners, OEMs, and ecosystem players.
- Ensure every event has clear business objectives, measurable lead-generation targets, and structured post-event follow-ups.

- Growth Experiments & Marketing Operations

- Continuously experiment with new acquisition channels, distribution strategies, partnerships, campaigns, and messaging.
- Identify high-performing growth loops and build repeatable processes around them.
- Use analytics and attribution tools to understand what drives developer adoption and enterprise conversions.
- Establish dashboards to track marketing performance, funnel metrics, campaign ROI, and revenue contribution.
- Build effective marketing automation, CRM workflows, lead nurturing, and marketing operations.
- Allocate budgets based on measurable outcomes and continuously improve marketing efficiency.

- Team Leadership & Execution

- Lead and manage a marketing team of 3–4 members across content, digital marketing, community, and events.
- Set priorities, define ownership, and establish clear goals and accountability.
- Work closely with founders, product, engineering, sales, and external agencies.
- Maintain a balance between strategic planning and hands-on execution.




- Build a high-performance marketing function that can scale with the company's growth.

What Success Looks Like – Key Metrics

You will be accountable for building a measurable growth engine. Key metrics will include:

- Developer Acquisition: Qualified developer signups and cost per acquired developer.
- Activation: Percentage of developers completing onboarding and successfully building their first project using Orbit.
- Engagement & Retention: Active developers, repeat usage, community participation, and retention.
- Monetization: Free-to-Pro conversion, paid developer subscriptions, and expansion of paying accounts.
- Enterprise Demand: Marketing-qualified leads (MQLs), sales-qualified leads (SQLs), demos, POCs, and enterprise pipeline generated.
- Brand & Distribution: Organic reach, website traffic, search visibility, content engagement, and share of voice.
- Event ROI: Qualified leads, developer activation, partnerships, and business opportunities generated through events.
- Revenue Contribution: Marketing-sourced and marketing-influenced revenue.

What You Bring

- 6–10 years of experience in growth marketing, demand generation, digital marketing, or B2B marketing leadership.
- Experience owning marketing strategy and execution with measurable business outcomes.
- Strong understanding of B2B SaaS, AI, developer tools, cloud infrastructure, semiconductor, or deep-tech markets.
- Ability to simplify complex technical products into clear, compelling messaging.
- Hands-on experience with performance marketing, paid acquisition, SEO, content marketing, and lead generation.
- Experience building developer communities, running technical events, hackathons, webinars, and ecosystem programs.
- Strong understanding of marketing funnels, acquisition costs, conversion rates, and revenue attribution.
- Experience managing teams, external agencies, marketing budgets, and multiple concurrent initiatives.
- Excellent communication, storytelling, and stakeholder management skills.

It would be a strong advantage if you have:
- Worked with developer-focused products, engineering tools, APIs, SDKs, or technical SaaS platforms.
- Experience marketing AI, Edge AI, IoT, robotics, embedded systems, or semiconductor products.
- Built developer acquisition or product-led growth (PLG) programs.
- Experience with global technology events and international B2B marketing.
- Worked in an early-stage startup and built a marketing function from the ground up.

What Makes This Opportunity Different?

At CraftifAI, marketing is not just about building a brand or generating impressions. It is about building the growth engine for a deep-tech product category.

You will have the prospect to:

- Build the global brand for an emerging category at the intersection of Agentic AI and Physical AI.
- Shape how thousands of developers discover and adopt a new way of building embedded software.
- Directly influence product adoption, monetization, and enterprise revenue.
- Build and lead a marketing team with significant ownership and visibility.
- Work closely with the founders and influence the company's overall GTM strategy.

If you enjoy turning complex technology into market demand, building communities, experimenting with growth channels, and driving measurable business outcomes, we'd love to hear from you.

How to Apply

Share your profile along with 2–3 examples of marketing campaigns, growth programs, or developer ecosystems you have built or scaled with measurable results.

📌 Growth Marketing Head (Bengaluru)
🏢 CraftifAI
📍 Bengaluru