Key Responsibilities :-

- Plan, execute and manage Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, Display and YouTube.
- Manage Google Merchant Center, product feeds, campaign structures and audience segmentation.
- Optimize bids, budgets, keywords, search terms, creatives and targeting to achieve ROAS, CPA and revenue goals.
- Conduct A/B testing across ad copies, bidding strategies, product feeds and landing pages.
- Manage Meta Ads campaigns across Facebook and Instagram, including prospecting, retargeting and conversion campaigns.
- Set up and troubleshoot tracking through GA4, Google Tag Manager, Google Ads Conversion Tracking and Meta Pixel.
- Monitor campaign performance, prepare reports and provide actionable optimisation insights.
- Collaborate with creative, UI/UX and development teams to improve campaign performance and conversion rates.

What We’re Looking For Must Have :-





- 3+ years of hands-on experience managing Google Ads for D2C/e-commerce brands.
- Solid expertise in Search, Shopping and Performance Max campaigns.
- Experience managing ₹5–8 lakh+ monthly Google Ads budgets per account.
- Working knowledge of Meta Ads, campaign optimization and retargeting.
- Hands-on experience with Merchant Center, GA4, GTM and conversion tracking.
- Strong understanding of ROAS, CPA, CAC, AOV and conversion rates.
- Proficiency in Excel/Google Sheets and performance reporting.
- Strong analytical skills, communication and account ownership.

Good to Have :-

- Google Ads and Meta Blueprint certifications.
- Experience with Meta Pixel and Conversions API.
- Knowledge of CRO, landing page optimisation and Shopify.
- Experience across fashion, beauty, health and lifestyle D2C brands.

📌 Google Ads Specialist (Noida)
🏢 Seventh Triangle
📍 Noida