We are building NEUTREAT, an emerging premium-but-accessible healthy snacking brand, starting with Makhana (Fox Nuts) for the India and US markets.

We are looking for an experienced Amazon growth specialist who can take ownership of our brand's visibility, discoverability and sales growth on Amazon India and the USA.

This is not a conventional digital marketing assignment limited to running sponsored ads. We are looking for someone who understands how to build a brand on Amazon through a combination of organic search visibility, keyword dominance, listing optimisation, advertising, conversion improvement and sustained sales growth.

The engagement will be on a fixed monthly fee plus mutually agreed performance incentives linked to measurable business outcomes. This is a freelance engagement, not a full time employment opportunity.

Key Responsibilities

1. Amazon Organic Visibility & SEO

- Develop and execute an Amazon SEO strategy for NEUTREAT.
- Conduct keyword research and identify high-volume, high-intent and emerging search terms.
- Optimise product titles, bullet points, descriptions, backend search terms and A+ Content.
- Improve organic keyword rankings and product discoverability.
- Build a strategy to achieve and sustain first-page visibility for priority keywords.

2. Amazon PPC & Paid Advertising

- Plan, launch and manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns, where eligible.
- Develop keyword, product-targeting, competitor-targeting and category-targeting strategies.
- Manage bids, budgets, placements, search-term harvesting and negative keywords.
- Improve advertising efficiency, conversion rates and overall contribution to sales.
- Monitor TACoS, ACoS, ROAS,



CPC and advertising-attributed sales.

3. Product & Competitor Intelligence

- Analyse competing makhana, fox nuts, lotus seeds and healthy-snacking brands on Amazon USA.
- Track competitor pricing, rankings, reviews, promotions, keyword positioning and advertising strategies.
- Use tools such as Helium 10, DataDive or equivalent platforms to identify growth opportunities.
- Identify keyword gaps, underserved niches and opportunities to outperform established competitors.

4. Conversion & Brand Growth

- Recommend improvements to product images, infographics, A+ Content, storefront and product positioning.
- Improve click-through rates, conversion rates, ratings and review-generation strategy through Amazon-compliant methods.
- Develop promotional and launch strategies, including coupons, deals and other eligible Amazon programmes.
- Build a sustainable balance between paid and organic sales.

5. Reporting & Accountability

- Provide weekly performance updates and a detailed monthly growth report.
- Track keyword ranking improvements, organic sales, paid sales, total revenue, conversion rates, ACoS and TACoS.
- Present clear action plans, experiments, outcomes and next steps.
- Take ownership of measurable growth rather than simply reporting advertising activity.

What We Are Looking For




- Demonstrable experience in growing brands on Amazon USA.
- Strong hands-on experience with Amazon Seller Central and Amazon Advertising Console.
- Proven expertise in Amazon SEO, keyword research, listing optimisation and PPC management.
- Practical knowledge of Helium 10 (particularly Cerebro, Magnet, Xray and Keyword Tracker) or equivalent tools.
- Experience in food, snacks, health foods, grocery or CPG categories will be an advantage.
- Ability to understand product economics, margins, fulfilment costs and advertising profitability.
- Analytical, commercially minded and comfortable working with clear performance targets.

Engagement & Compensation
- Independent freelance/consulting engagement.
- Fixed monthly retainer plus performance-linked incentives.
- Initial 3-month engagement, with continuation based on performance.
- Agreed monthly deliverables, KPIs and review milestones.
- The freelancer will work closely with the brand owner and will have access to the required Seller Central and advertising tools.

How to ApplyPlease share
1. A brief profile of your Amazon USA growth experience.
2. Two or three brands/ASINs you have personally worked on, preferably in food, snacks or CPG.
3. Specific results achieved: revenue growth, organic keyword ranking, ACoS/TACoS improvement and sales growth.
4. Your experience with Helium 10 and Amazon PPC.
5. Your proposed monthly retainer and preferred performance-incentive structure.
6. Whether you work independently or as a small specialist team.

We are looking for an accountable growth partner, not someone who simply manages campaigns.

📌 Freelance Amazon Growth Specialist (Gurugram)
🏢 Apppl Combine – AI, Marketing u0026 Advertising Agency
📍 Gurugram