11 Nov
|
Ecoholics - Largest Platform for Economics
|
India
11 Nov
Ecoholics - Largest Platform for Economics
India
Job Title: E-commerce Performance Marketing Specialist (Meta & Google Ads)
Company: Brint Marketing Solution
Location: Remote (Work From Home)
Employment Type: Full time
Experience: Minimum 2 years
Working Days: Monday to Saturday
Working Hours: 10:00 AM – 6:00 PM
About
Brint Marketing Solution is looking for a skilled and performance-driven E-commerce Performance Marketing Specialist to manage and scale advertising campaigns for multiple Indian e-commerce and D2C brands.
We are specifically looking for someone with prior experience working in a digital marketing agency who has independently managed multiple e-commerce client accounts simultaneously.
The ideal candidate should have strong hands-on expertise in Meta Ads, practical experience with Google Ads, and a thorough understanding of the Indian e-commerce market.
Eligibility Criteria
Please apply only if you meet the following requirements:
- Minimum 2 years of hands-on experience working with a digital marketing agency.
- Prior experience independently managing 3–6 client accounts simultaneously.
- Experience handling Indian domestic e-commerce brands, particularly D2C businesses.
- Strong hands-on expertise in Meta Ads.
- Practical experience managing Google Ads campaigns.
- Experience managing purchase/conversion-focused campaigns rather than exclusively lead generation campaigns.
- Ability to independently manage, optimize and scale multiple advertising accounts.
Candidates with only freelance experience, personal projects, or in-house experience managing a single brand will not be preferred.
Key Responsibilities
- Meta Ads Management (Primary)
- Manage sales and purchase conversion campaigns.
- Plan, execute and manage Meta Ads campaigns for multiple e-commerce brands.
- Develop audience targeting, retargeting and customer acquisition strategies.
- Work with catalog sales, Advantage+ campaigns, dynamic product ads and other relevant campaign formats.
- Optimize campaigns for ROAS, CPA, CAC and overall profitability.
- Identify scaling opportunities and manage advertising budgets efficiently.
- Google Ads Management
- Plan and manage Google Ads campaigns for e-commerce brands.
- Work on Performance Max, Shopping, Search, Display and YouTube campaigns.
- Optimize campaigns for conversions, revenue and ROAS.
- Monitor search terms, bidding strategies, budget allocation and campaign performance.
- Multi-Client Account Management
- Independently manage approximately 5–6 client advertising accounts simultaneously.
- Take complete ownership of campaign performance and account-level strategy.
- Understand individual brand requirements, products, audiences and business objectives.
- Proactively identify performance issues and implement optimization strategies.
- Coordinate with creative, content and client servicing teams.
- Performance Tracking & Reporting
- Monitor ROAS, CAC, CPA, AOV, CTR, CPM, CPC and conversion rates.
- Analyze campaign performance and identify areas for improvement.
- Ensure proper tracking through Meta Pixel, Conversion API and Google Analytics.
- Prepare regular performance reports with actionable insights.
Required Skills
- Strong expertise in Meta Ads Manager.
- Practical Google Ads campaign management experience.
- Understanding of e-commerce and D2C advertising funnels.
- Knowledge of Meta Pixel, Conversion API, Google Analytics and Google Tag Manager.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage multiple accounts.
Good to Have
- Experience handling Indian D2C brands.
- Experience in fashion, beauty, skincare, cosmetics, lifestyle and other consumer product categories.
- Experience managing substantial monthly advertising budgets.
- Understanding of creative testing, UGC ads and product-based marketing strategies.
What we are looking for
We are not looking for someone who has only completed digital marketing courses or has theoretical knowledge of advertising platforms.
We require a hands-on performance marketer who has worked in an agency environment, independently managed multiple Indian e-commerce brands and understands how to drive actual purchases and profitable revenue through paid advertising.
- If you have independently managed 3–6 e-commerce clients and are confident in your Meta Ads and Google Ads expertise, we would love to hear from you.
📌 E-commerce Performance Marketing Specialist (Meta & Google Ads) (India)
🏢 Ecoholics - Largest Platform for Economics
📍 India