– Digital Marketing Specialist (Strategy & Execution)

Company: Volmint Technologies

Position: Digital Marketing Specialist

Experience: 1–2 Years

Department: Digital Marketing

Employment Type: Full-Time

About Volmint Technologies

Volmint Technologies is an IT and software product-based company delivering digital solutions across the education, taxation, finance and healthcare sectors.

Our product portfolio includes Learning Management Systems (LMS), University Management Systems (UMS), Content Management Systems (CMS), Online Examination & Proctoring Solutions, E-Clinic Management Systems, Lead Management CRM and other enterprise technology solutions.

We are looking for a creative, analytical and proactive Digital Marketing Specialist who can develop marketing ideas, plan digital strategies and execute campaigns to strengthen our brand presence, generate qualified business leads and support the growth of our products and services.

Role Overview

We are looking for someone who can think beyond routine social media posting.

The ideal candidate should understand how to identify target audiences, research competitors, develop marketing strategies, create engaging content, execute campaigns across digital platforms and measure their performance.

The candidate will be responsible for both marketing strategy development and hands-on execution, working closely with the management, sales, graphics and development teams.

Key Responsibilities1. Digital Marketing Strategy & Planning

- Develop and propose digital marketing strategies aligned with company objectives and business growth.
- Research industry trends, competitors, target audiences and market opportunities.
- Identify suitable marketing channels and platforms for different products and services.
- Prepare monthly and weekly marketing plans, content calendars and campaign strategies.
- Suggest innovative ideas for brand awareness, audience engagement, lead generation and product promotion.
- Convert business objectives into actionable marketing campaigns.

1. Social Media Marketing & Brand Management

- Plan, manage and execute social media campaigns across LinkedIn, Instagram, Facebook and other relevant platforms.
- Create and manage monthly content calendars.
- Develop engaging content ideas, captions, campaign themes and promotional posts.
- Manage company and product-specific social media pages.
- Build brand visibility and audience engagement through consistent content and campaigns.
- Monitor comments, messages, engagement and audience responses.
- Identify opportunities for organic growth and lead generation.

1. B2B Marketing & Lead Generation

- Develop marketing campaigns targeting universities, colleges, educational institutions, businesses and other potential clients.
- Identify and understand decision-makers such as university owners, chancellors, registrars, directors,



deans and institutional management.
- Execute LinkedIn marketing and organic lead-generation activities.
- Research potential clients, industries and business opportunities.
- Create targeted campaigns for Volmint's software products and services.
- Coordinate with the sales team to generate relevant enquiries and qualified leads.
- Track leads generated through different marketing channels.

1. SEO & Website Marketing

- Perform keyword research, competitor analysis and SEO audits.
- Implement on-page and off-page SEO activities.
- Optimise website pages, blogs, landing pages, metadata and content.
- Identify opportunities to improve organic website traffic and search-engine rankings.
- Manage Google Search Console and Google Analytics.
- Suggest website content improvements and landing-page strategies.
- Monitor website performance and recommend improvements.

1. Paid Advertising & Campaign Management

- Plan, execute and monitor Google Ads and Meta Ads campaigns.
- Understand audience targeting, campaign objectives, budgets and conversion tracking.
- Suggest suitable paid campaigns for product promotion, brand awareness and lead generation.
- Monitor campaign performance, cost per lead, conversions and return on advertising spend.
- Optimise campaigns based on performance data.
- Explore YouTube advertising and other relevant paid marketing opportunities.

1. Content Marketing & Campaign Coordination

- Develop content ideas for blogs, articles, case studies, product promotions and customer success stories.
- Prepare creative briefs and coordinate with graphic designers and video editors.
- Plan promotional videos, product demos, testimonials, reels and short-form videos.
- Convert product features into simple, engaging and benefit-oriented marketing messages.
- Ensure consistency in brand messaging across all marketing channels.
- Coordinate with internal teams to collect product information and marketing inputs.

1. Analytics, Reporting & Performance Monitoring

- Track and analyse social media, website, SEO and advertising performance.
- Prepare weekly and monthly digital marketing reports.
- Monitor important KPIs such as website traffic, engagement, reach, enquiries, qualified leads and campaign conversions.
- Identify what is working and what needs improvement.
- Recommend new strategies based on campaign performance and market insights.
- Maintain proper documentation of campaigns, content calendars and marketing activities.





Skills & Qualifications

Essential Skills

- 1–2 years of practical experience in digital marketing.
- Good understanding of social media marketing and content planning.
- Working knowledge of SEO and website optimisation.
- Experience with Google Analytics, Search Console and social media analytics.
- Basic practical knowledge of Google Ads and Meta Ads.
- Good content-writing, communication and copywriting skills.
- Ability to research competitors, analyse markets and identify marketing opportunities.
- Ability to plan campaigns and execute them independently.
- Creative thinking, analytical ability and problem-solving skills.

Preferred Skills

- Experience in B2B, IT, SaaS, EdTech or software-product marketing.
- Knowledge of LinkedIn marketing and B2B lead generation.
- Basic knowledge of Canva or other creative tools.
- Understanding of email marketing and marketing automation.
- Knowledge of YouTube marketing and video promotion.
- Familiarity with CRM platforms and lead tracking.

What We Expect From the Candidate We are looking for someone who:
- Can independently plan and execute a monthly digital marketing calendar.
- Does not wait for management to provide every marketing idea.
- Can research competitors and suggest new marketing opportunities.
- Understands the difference between brand awareness, engagement and lead generation.
- Can convert business requirements into practical marketing strategies.
- Takes ownership of assigned campaigns and follows them through to completion.
- Is comfortable working with graphic designers, developers, sales teams and management.
- Can analyse campaign results and suggest improvements.
- Is proactive, curious, creative and willing to learn new marketing techniques.

Key: We are not looking for someone whose primary responsibility is simply posting on social media. We need a person who can think strategically, take initiative and execute marketing activities that contribute to measurable business growth.

Performance Parameters (KPIs)

Performance will be evaluated based on:

- Monthly marketing strategy and campaign execution.
- Consistency and quality of social media content.
- Growth in relevant audience reach and engagement.
- Website traffic and organic search performance.
- Number and quality of enquiries and leads generated.
- Performance of paid advertising campaigns.
- SEO improvements and keyword visibility.
- Quality of competitor research and new marketing ideas.
- Timely reporting, ownership and completion of marketing activities.

Education Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field is preferred. Relevant practical experience and demonstrated marketing skills will also be considered.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Dashrath Puri)
🏢 Volmint Technologies
📍 Dashrath Puri