– Digital Marketing Specialist

Company: Helett Enterprises LLP

Department: Digital Marketing

Location: Calicut, Kerala

Employment Type: Full-Time

Experience: 2–3 Years

About the Role

Helett Enterprises LLP is looking for a results-driven Digital Marketing Specialist with strong expertise in Performance Marketing, SEM, SEO, and SMM. The candidate should have hands-on experience managing paid advertising campaigns, optimizing marketing budgets, improving customer acquisition, and driving e-commerce growth.

Key Responsibilities

1. Performance Marketing

- Plan, execute, and optimize Google and Meta advertising campaigns.
- Manage Google Search, Display, YouTube, Shopping, and Performance Max campaigns.
- Develop customer acquisition, retargeting, and remarketing strategies.
- Monitor CPC, CTR, CPA, conversions, and ROAS.
- Optimize advertising budgets and improve campaign profitability.

2. Search Engine Marketing (SEM)

- Conduct keyword research and manage paid search campaigns.
- Optimize advertisements, bidding strategies, and landing pages.
- Monitor campaign performance and improve conversions.

3. Search Engine Optimization (SEO)

- Implement on-page and off-page SEO strategies.
- Optimize website content, product pages, and keywords.
- Monitor organic traffic, search rankings, and website visibility.

4. Social Media Marketing (SMM)

- Manage company social media platforms and promotional campaigns.
- Prepare content calendars and coordinate with designers and video editors.
- Monitor audience engagement, reach, and growth.

5. E-commerce & Analytics





- Manage Shopify product listings and promotional updates.
- Monitor website traffic, customer behaviour, and conversions.
- Manage GA4, Meta Pixel, and Google Conversion Tracking.
- Prepare campaign performance reports and recommend improvements.

Required Qualifications & Skills

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2–3 years of relevant digital marketing experience.
- Strong practical experience in Performance Marketing.
- Hands-on expertise in Google Ads and Meta Ads Manager.
- Good knowledge of SEO, SEM, and SMM.
- Understanding of Shopify and e-commerce marketing.
- Knowledge of GA4, conversion tracking, and Meta Pixel.
- Strong analytical and communication skills.

Preferred Qualifications

- Experience in e-commerce, D2C, or consumer electronics.
- Knowledge of Google Merchant Center and Google Shopping.
- Experience in conversion rate optimization (CRO).
- Ability to improve advertising ROI and customer acquisition.

Key Performance Indicators (KPIs)

- Achievement of ROAS and CPA targets.
- Growth in online sales and advertising conversions.
- Improvement in organic traffic and search rankings.
- Effective management of advertising budgets.
- Growth in social media engagement and brand visibility.
- Achievement of assigned marketing targets.

Candidate Requirements

- English communication skills are mandatory.
- Robust performance marketing experience is preferred.
- Immediate joiners preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kozhikode)
🏢 Helett Enterprise
📍 Kozhikode