Company Description Proxima Skills Academy bridges the gap between education and employability by delivering industry-aligned skill development programs that make learners job-ready from day one. The academy specializes in Life Sciences, Healthcare, Data, Technology, and Emerging Digital Skills, combining structured training, hands-on projects, and strong placement support. Programs are crafted by industry experts to reflect current market needs and employer expectations, with a focus on practical learning and career outcomes.

Learners benefit from expert trainers, career guidance, interview preparation, and placement assistance through hiring partners.

Proxima Skills

Academy serves students, professionals, and organizations seeking to upskill talent and build meaningful careers.

Role Description This is a full-time, on-site Digital Marketing Executive role based in the Greater Kolkata Area.

The Digital Marketing

Executive will plan and execute digital marketing campaigns across social media, web, and other online channels to promote Proxima Skills Academy’s programs and brand. Day-to-day responsibilities include managing social media profiles, creating and updating web content, monitoring campaign performance using web analytics tools, and optimizing content and strategies for engagement and lead generation.



The role involves collaborating with academic and placement teams to align marketing messages with program offerings, success stories, and learner outcomes.

The Digital Marketing

Executive will also support marketing communication activities such as email campaigns, promotional materials, and event marketing.

Qualifications

- Strong marketing skills, including campaign planning, brand positioning, and lead generation.
- Excellent communication abilities, with clear written and verbal skills suited to diverse audiences.
- Proficiency in social media marketing across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Experience in web content writing, including landing pages, blogs, and promotional copy.
- Ability to use web analytics tools (e.g., Google Analytics or similar) to track performance and optimize campaigns.
- Familiarity with basic SEO principles and digital advertising (e.g., Google Ads, social media ads) is beneficial.
- Robust organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in education, training, or edtech marketing is an advantage but not mandatory.

📌 Digital Marketing Executive (Kolkata)
🏢 Proxima Skills Academy
📍 Kolkata