Financial Outcomes

Drive primary and secondary sales delivery for the assigned territory by ensuring achievement of volume, value, distribution,

and market share objectives.

Strengthen channel partner performance and expand distribution reach to improve outlet coverage and category penetration.

Monitor sales trends, identify growth opportunities, and implement corrective actions to address business gaps.

Ensure effective execution of trade programs, visibility initiatives, and commercial compliance across the territory.

Customer Service

Develop and review market execution plans to ensure superior outlet servicing and customer satisfaction.

Build strong relationships with distributors, key customers, and trade partners to drive business growth.

Provide market intelligence, competitive insights, and demand forecasts to support business planning.

Drive high service levels, product availability, and timely resolution of customer and distributor concerns.

Internal Processes

Analyze primary, secondary, and distribution metrics to derive actionable insights and improve territory performance.

Ensure timely claim management, distributor settlements, and adherence to company commercial and financial processes.

Collaborate closely with Supply Chain, Finance, CFA, and other cross-functional teams to ensure efficient stock management and market servicing.

Lead the execution of business reviews, distributor performance evaluations,



and territory governance mechanisms

Innovation and Learning

Build capability of front-line sales teams through regular coaching, field accompaniment, and structured skill development interventions.

Foster a high-performance culture through performance reviews, recognition, and continuous feedback.

Identify and implement best practices, local market initiatives, and innovative approaches to improve business outcomes.

Develop a strong talent pipeline by mentoring team members and supporting succession readiness within the territory.

What are the Critical success factors for the Role?

MBA/ Similar degree

6-10 years of FMCG work experience preferably in Beverages

Have demonstrated ability to deliver commercial value with solid Sales, Distribution, Trade Marketing & Channel

Development skills

Team management experience

What are the Desirable success factors for the Role?

Experience of working in an organization with mature processes around Sales Automation and Analytics

Role: Food, Beverage & Hospitality - Other, Industry Type: FMCG, Department: Food, Beverage & Hospitality, Employment Type: Full Time, Permanent Role Category: Food, Beverage & Hospitality - Other Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Beverage BreweryGeneral Manager SalesJuiceCokeMilkBreweriesTeaShake

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