1. Defining & executing the CRM strategy as per the defined calendar and focus areas for the year and working closely with the in-house creative team & CRM partner

2. Ownership of growing number of repeat customers, increasing their frequency and revenue for the Ecommerce business.

3. Analysing data to inform business development and campaigns

4. Driving CRM initiatives and overseeing execution of campaigns across notifications SMS,

Social Media Channels & finding new targeted communication channels

5. Acting as a liaison between marketing and partner team to identify consumer segments to be targeted for campaigns

6. Acting as a liaison between the creative and CRM partner to build creative personalized campaigns

7. Partnering with different stakeholders to keep them informed about upcoming data management initiatives

8.



Maintaining and improving data management processes and accuracy

9. Working with Finance and Operation teams to manage offers, new launches, sale events and overall trading calendar.

Requirements

1. Prior experience in a similar role.
- In Depth experience in using CRM tools such as Xeno, Braze or Web Engage.
- Creative approach to problem solving
- Analytical, data-driven and well-versed with Excel.
- Detail-oriented and thrive in dynamic and rapid-paced working environments.
- Possess excellent communication & interpersonal skills.
- Strong team player and comfortable working in matrix environments

📌 CRM Manager at Taco Bell (New Delhi)
🏢 Xeno
📍 New Delhi