Job Summary

We are looking for a strategic and highly skilled Senior Content Writer / Lead Content

Strategist with 68 years of experience to lead and elevate our brand's narrative. The ideal candidate goes beyond writing compelling copy—they understand how content drives business growth, improves SEO performance, and engages audiences throughout the customer lifecycle.

In this role, you will be responsible for creating high-impact content, shaping editorial strategy,

mentoring junior team members, and collaborating with cross-functional teams to deliver measurable business outcomes.

Key Responsibilities

1. Strategy & Content Creation

End-to-End Content Production
- Research, conceptualize, write, edit, and review high-impact long-form content,

including:

Whitepapers

Case studies

Video scripts eBooks

Comprehensive blogs

- Create engaging short-form content, including:

Ad copy

Email campaigns

Landing pages

Social media content

Editorial Strategy

- Develop, manage, and execute the editorial calendar aligned with: Product marketing initiatives

Lead generation campaigns

Brand awareness objectives

Brand Voice & Governance
- Maintain and continuously refine brand voice guidelines across all marketing channels.
- Ensure consistency, editorial excellence, and tone accuracy in every piece of content.

1. Technical & Analytical Leadership

Advanced SEO Strategy
- Partner with the SEO team to:

Conduct keyword research and content optimization. Identify content gaps.

Develop search-intent-driven content.

Optimize existing assets for organic visibility and conversions.

Performance Tracking

- Monitor and analyze content performance using SEO and analytics tools.
- Evaluate metrics such as:

SEO performance

Readability

Content quality

Engagement

Conversion rates

- Continuously refine content strategies to maximize ROI.

1. Collaboration & Operations

Cross-Functional Collaboration
- Collaborate with Product, Sales, Design, and Performance Marketing teams.




- Translate technical concepts and business solutions into clear, compelling, and

audience-friendly content. Mentorship & Quality Assurance Review and edit content produced by:

Junior writers

Freelancers

Agencies

- Provide constructive feedback to maintain editorial quality and consistency.

Key Requirements Experience & Education

Experience

- 6–8 years of proven experience in:

Professional content writing

Copywriting

Content strategy

- Experience in B2B/B2C SaaS, IT/ITeS, or Digital Marketing Agencies is preferred.

Education
- Bachelor's or Master's degree in:

English

Journalism

Communications

Marketing

Or a related discipline

Portfolio

- Strong portfolio showcasing high-performing content across multiple digital channels,

including: Long-form articles

SEO content

Conversion copy

Campaign assets

Thought leadership piecesTechnical & Domain Skills

SEO Expertise

- Robust understanding of:

Modern SEO best practices

Keyword research and mapping

Search intent analysis

On-page optimization
- Hands-on experience with tools such as:

Ahrefs

SEMrush

Yoast

Google Search Console (preferred)

CMS & Marketing Technology
- Proficiency with:

WordPress or similar CMS platforms AI writing and productivity tools

Marketing automation and analytics platforms

Research & Content Development

- Excellent ability to:

Interview Subject Matter Experts (SMEs) Analyze market and industry trends

Convert complex topics into engaging, authoritative thought leadership content

Soft Skills & Leadership

Strategic Thinking

- Ability to align content initiatives with:

Customer journeys

Sales funnels

Business objectives

Project Management

- Highly organized with exceptional time-management skills. Ability to manage multiple high-priority projects simultaneously while meeting deadlines.

Editorial Excellence
- Exceptional command of:

English grammar

Style

Tone

Proofreading

Editorial review

- Strong attention to detail with a commitment to producing high-quality, error-free content.

📌 Content Writer (Kochi)
🏢 POORNAM INFO VISION PRIVATE
📍 Kochi