Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, delivers “Real Soda.

Unreal

Benefits.” with prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, while maintaining a familiar soda taste and experience. Bubz offers four low-calorie flavors—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. The company’s go-to-market strategy spans D2C, quick commerce, and up-to-date trade, supported by premium slim-can packaging tailored to active, on-the-go lifestyles. Bubz aims to make functional beverages mainstream in India, combining health benefits with a cool, social, and aspirational brand experience.

Role Description The Content Strategist is a full time, on-site role based in Mumbai, responsible for developing and executing an integrated content strategy that supports brand positioning and business goals. This role involves planning content across digital channels, including website, social media, email, and e-commerce platforms, ensuring consistency in messaging, tone, and visual storytelling.

The Content

Strategist will collaborate with marketing, design, and sales teams to create campaign concepts, briefs, and content calendars that drive awareness, engagement, and conversion. Daily tasks include researching consumer and category trends,



mapping customer journeys, optimizing content for performance, and maintaining a cohesive brand narrative for Bubz across D2C, quick commerce, and modern trade touchpoints. The role also involves tracking content performance metrics, experimenting with recent formats, and refining the content strategy based on data insights.

Qualifications

- Candidates should possess skills in Content Strategy and Content Development for creating cohesive, audience-centric narratives and campaigns.
- Candidates should possess skills in Content Management to plan, organize, and maintain content calendars and digital assets across platforms.
- Candidates should possess skills in Web Content Writing and Writing to craft clear, engaging copy for websites, product pages, social media, and marketing materials.
- Experience in FMCG, beverages, or consumer brands, especially in D2C or e-commerce environments, is highly beneficial.
- Strong understanding of digital marketing fundamentals, brand positioning, and consumer behavior among urban, health-conscious audiences.
- Ability to analyze content performance metrics, use insights to improve campaigns, and manage multiple projects with tight timelines.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
- Excellent written and verbal communication skills in English; familiarity with Indian consumer culture and trends is a plus.

📌 Content Strategist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai