Job Opportunity: Content Strategist

Company: Artmetech

Location: Thane

Experience: 2–4 years of hands-on experience in content strategy and content creation

Work Mode: Work from Office

About Artmetech

Artmetech is a creative-technology firm that brings together design, technology, and storytelling to build immersive and innovative experiences. We are looking for a Content Strategist who can shape how our brand speaks, what it stands for, and how it shows up across every platform.

Key Requirements

- Proven expertise in content strategy, planning, and execution across digital channels, including social media, website, blogs, and email.
- Exceptional writing, editing, storytelling, and copywriting skills with a strong sense of brand voice,

tone, and messaging.
- Ability to conduct audience, market, and competitor research and translate findings into clear,

actionable content direction.
- Working knowledge of SEO, keyword research, and content optimisation best practices.
- Ability to analyse content performance metrics, derive actionable insights, and refine strategy for optimal engagement and growth.
- Proficiency in content and analytics tools (such as Google Analytics, Search Console, SEMrush, or similar) and content management or scheduling platforms (such as WordPress, Meta Business

Suite, Buffer, or Hootsuite). Familiarity with Adobe Creative Suite or Canva is a plus.
- Strong ownership, ability to lead independently, manage multiple projects, and collaborate across teams.

Responsibilities

- Content strategy: Develop and own the end-to-end content strategy across website, blogs, social media, email, and campaigns, aligned with business objectives, brand positioning, and target audiences.
- Audience and market research:



Research target audiences, market trends, and competitors to identify content gaps and opportunities, and convert findings into clear content direction.
- Brand voice and messaging: Define, document, and maintain the brand voice, tone, messaging framework, and content guidelines to ensure consistency across all touchpoints.
- Editorial planning: Plan and manage the editorial calendar across channels, covering website copy, blogs, case studies, social media, newsletters, and campaign content.
- Content ideation and creation: Conceptualise, write, and oversee high-impact content in multiple formats, including articles, posts, reels, carousels, stories, videos, and campaign narratives, that reflects the brand voice.
- Thought leadership: Position the brand as a credible creative-technology voice by showcasing projects, case studies, and thought leadership, especially on LinkedIn.
- SEO and discoverability: Conduct keyword and topic research, and apply on-page SEO best practices to improve organic visibility, traffic, and search rankings.
- Content quality and governance: Review, edit, and approve all content for accuracy, clarity,

grammar, and brand alignment before publication; maintain content standards and workflows.
- Campaign support: Plan and develop content for marketing campaigns from ideation to execution,



including paid social initiatives, in collaboration with the marketing team.
- Performance tracking and reporting: Track, analyse, and report on key metrics such as reach,

engagement, traffic, conversions, and lead generation; turn insights into data-driven content optimisations and present regular performance reports to leadership.
- Content optimisation: Audit existing content, refresh or repurpose high-performing assets, and retire underperforming content to keep the content library relevant and effective.
- Cross-functional collaboration: Work closely with marketing, PR, sales, and design teams to integrate content into broader campaigns and support lead generation.
- Creative coordination: Brief and coordinate with designers, writers, videographers, content creators, influencers, and external partners, ensuring quality, consistency, and adherence to brand guidelines and timelines.
- Community and brand reputation: Support timely, on-brand engagement with audiences and contribute to responses to queries, feedback, and brand reputation matters.
- Trends and innovation: Stay ahead of industry trends, platform and algorithm updates, and competitor activity; experiment with current formats and ideas to keep the brand relevant.
- Ownership and project management: Manage multiple content projects at once, set priorities,

and deliver on deadlines independently with minimal supervision.

Salary details will be discussed during the interview.

Email: [email protected]

Website: https://artmetech.in/

Instagram: https://www.instagram.com/artmetech.in

LinkedIn: https://www.linkedin.com/company/local-studios-creative-technologies-firm/

📌 Content Strategist (Thane)
🏢 ARtmeTech
📍 Thane