Job Summary: Build and lead a content function that can independently support brands, with clear processes, stronger brand communication and consistent delivery across launches and everyday business requirements

Key Responsibilities:

1. Establish a Structured Content Function Across Brands :

Content should be planned well in advance rather than handled request by request.

Oversee content across all brands: launches, BAU, offers, CRM and e-commerce.

Maintain one consolidated content calendar and flag workload or timeline risks early.

2. Develop a Distinct Communication Style for Every Brand:

Each brand should sound and communicate differently, moving beyond functional copywriting.

Define messaging guidelines and tone of voice for each brand.

Strengthen product storytelling across PDPs, A+ content, listings, website and campaigns, focused on perks and reasons to believe.

Keep offers and promotions true to the brand's identity, not just discounts.

Review content for originality, clarity, consistency and accuracy, and work with design on cohesive copy and visuals.

3. Lead and Develop an Independent Content Team





Manage the workload and development of the Content Writers, with clear brand and project ownership.

Set expectations for quality, turnaround and accountability, and review work before approval.

Coach writers through regular feedback and performance discussions, and create templates and guidelines.

Resolve routine questions independently; escalate only significant decisions to the Creative Director.

4. Strengthen Everyday Brand Communication:

Plan recurring content across BAU, offers, CRM, website and e-commerce.

Refresh outdated copy and avoid repeating the same headlines and claims.

Work with BAU, Growth and Performance teams on copy variations for creative testing.

Skills and Qualifications :

6-8 years of experience in content or copywriting.

Experience in D2C, beauty, personal care or consumer brands preferred.

Excellent writing, editing and storytelling skills, with the ability to write in multiple brand voices.

Experience with e-commerce content (PDPs, A+ content, marketplace listings) and performance or CRM copy.

📌 Content Manager (Mumbai)
🏢 Mcaffeine
📍 Mumbai