Title: Community & Performance Marketing Manager

Location: Mumbai

Division: Terribly Tiny Tales (TTT)

Reporting Manager: Creative Director

Openings: 1

Experience: 2–4 years

About the Role

We are looking for a data-driven and culturally connected professional to lead performance marketing across TTT’s content, campaigns and IPs. The role combines paid media, content analytics and audience insights to maximise reach, engagement and campaign performance.

Key Responsibilities

- Plan, execute and optimise paid social campaigns, primarily across Meta.
- Independently manage Meta Ads Manager, campaign budgets and spends.
- Track campaign performance across reach, engagement, CTR, CPC, CPM and conversions.
- Analyse creative and audience performance to identify optimization opportunities.
- Maintain performance trackers and share actionable campaign insights.
- Manage YouTube Studio, including publishing, scheduling, channel hygiene and analytics.
- Collaborate with creative, content and brand teams to scale high-performing content.
- Track internet culture, emerging trends and content formats.

Broad KRAs

- Paid campaign planning, execution and optimization.
- Campaign performance and budget management.
- Content analytics and audience insights.
- YouTube channel management and growth.
- Data-led creative recommendations.
- Trend identification and performance-led content strategy.

Competencies

- Performance marketing and paid social expertise.
- Hands-on proficiency in Meta Ads Manager.




- Data analysis and campaign reporting.
- YouTube analytics and social media understanding.
- Creative thinking and content evaluation.
- Budget management and attention to detail.
- Collaboration, ownership and execution.

Ideal Candidate Profile

- Graduate in any discipline; relevant certifications are an advantage.
- 2–4 years of experience in performance marketing and paid social.
- Ability to independently manage and optimise Meta campaigns.
- Experience with campaign budgets, dashboards and performance trackers.
- Understanding of content, social media and internet culture.
- Experience in media, entertainment, digital content or consumer brands preferred.

✦ ABOUT COLLECTIVE

Collective Artists Network is India’s leading new media and pop culture company, operating at the intersection of talent, content, technology, and commerce. With a powerful roster of celebrities and creators, Collective connects brands, communities, and audiences through creative storytelling, creator partnerships, and technology-driven solutions.

Its ecosystem spans talent management, influencer marketing, original content platforms, youth communities, branded content, and AI-powered creator tools.

Driven by the vision of "An Integrated Creative Community, Powering Dreams," Collective empowers talent, fosters collaboration, and creates meaningful impact while building the next generation of media, entertainment, and cultural influence. Certified a Great Place to Work in 2025.

📌 Community & Performance Marketing Manager (Mumbai)
🏢 Collective Artists Network
📍 Mumbai