Role Overview:

We are looking for a customer-obsessed, data-driven professional to accelerate growth by improving how customers discover, evaluate, understand, and purchase our products.

The role will begin with customer interviews, understanding purchase journeys, analysing customer behaviour, and identifying gaps in product discoverability and communication. Based on these insights, the individual will work backwards to improve website navigation, product cataloguing, imagery, product content, comparison tools, and overall product page effectiveness.

Key Responsibilities

1. Customer Insights & Purchase Journey Understanding

- Conduct regular customer interviews with existing customers, prospective buyers, and customers who dropped off without purchasing.
- Understand how customers search for products, what features they prioritise, how they evaluate products, and what influences their purchase decisions.
- Identify customer pain points around product discovery, feature understanding, product comparisons, pricing, and purchase confidence.
- Analyse website search behaviour, navigation patterns, PDP engagement, customer queries, reviews, and drop-off points.
- Map the complete customer journey from landing on the website to product discovery, evaluation, and purchase.
- Convert customer insights into actionable improvements across catalogue, content, imagery, website experience, and merchandising.

2. Website Product Discoverability & Digital Merchandising

- Own the product discovery on Wakefit's website.
- Identify how customers search for and navigate the category and improve website navigation, filters, collections, and product categorisation.
- Improve product discoverability through SEO, keyword research, search optimisation, and relevant landing pages.
- Analyse search results, zero-result searches, product listing engagement, CTR,



and PDP conversion to identify discovery gaps.

3. Product Content, Catalogue & Imagery

- Own end-to-end product catalogue quality across the website and marketplaces.
- Work backwards from customer questions and purchase barriers to develop effective product titles, descriptions, feature highlights, specifications, FAQs, and buying guides.
- Identify what customers need to see and understand before purchasing and translate these requirements into product imagery and content.
- Drive high-quality lifestyle photography, product images, feature explainers, infographics, videos, and 360-degree demonstrations.
- Ensure product images clearly communicate dimensions, adjustability, ergonomics, material quality, features, and usage scenarios.
- Develop visual content that helps customers understand product differences without requiring additional assistance.
- Regularly audit product pages against customer expectations, competitor listings, and category benchmarks.

4. Product Launches & Cross-functional Execution

- Own customer-facing catalogue and marketing readiness for every recent product launch.
- Develop customer-centric feature matrices, comparison charts, FAQs, buying guides, and channel-specific content.
- Ensure all customer-facing information is accurate and consistent before launch.
- Gather early customer feedback after launch and identify opportunities to improve product communication and discoverability.
- Maintain clear timelines, deliverables, quality standards, and accountability across stakeholders.

Ideal Candidate:

- 1–3 years of experience in Category Management, E-commerce Growth
- Experience in conducting customer interviews and translating qualitative insights into business actions.
- Strong analytical skills with the ability to interpret customer behaviour and website performance data.
- Ability to work with creative and cross-functional teams and drive execution independently.

📌 Category & Growth - Office Chairs (Bengaluru)
🏢 Wakefit
📍 Bengaluru