Role Overview The Associate - Growth (GRW) is a highly client-facing, target-driven position focused exclusively on generating new business – identifying prospects, building a pipeline, demonstrating products & services, and closing deals. This role is applicable across the company – with the specific product set, target client segment, and geographic territory defined by the Reporting Head at the time of joining.

You will operate across the full B2B sales cycle – from first contact to signed agreement – working closely with your Reporting Head and the relevant teams to ensure a smooth transition of newly acquired clients into the delivery ecosystem.

Roles & Responsibilities

1. Lead Generation & Prospecting o Follow up on assigned leads in a timely, structured manner and arrange meetings with prospective B2B clients across the assigned territory / zone.

o Generate leads independently through field experience, market research, networking, referrals, and observation of industry trends and events.

o Research the business profile, organizational structure, regulatory environment, and technology adoption priorities of prospective client institutions – and use these insights to build relevant, targeted project strategies.

o Attend industry conferences, seminars, and networking events to identify recent prospects and represent APT's products and brand.

o Maintain an organized and up-to-date pipeline of prospects in the CRM system at all times.

2. Product / Services’ Knowledge & Client Demonstrations o Develop thorough, in-depth functional knowledge of all assigned APT products – this is a non-negotiable baseline for effective client engagement.

o Conduct structured, confident product demonstrations and presentations for prospective clients – tailoring the narrative to the specific needs, challenges, and priorities of each institution.

o Map product features and capabilities to real client problems – positioning APT's solutions as the most relevant and commercially sound choice for the prospect.

o Prepare supporting documentation – including proposal notes, product summaries,



and pitch decks – to support client understanding and deal progression.

3. Deal Progression & Revenue Generation o Prepare and submit accurate, timely commercial proposals and quotations to prospective clients.

o Undertake structured, persistent follow-up to keep deals moving through the sales cycle – addressing objections, resolving queries, and maintaining momentum towards closure.

o Handle commercial negotiations within approved parameters – with the confidence to hold ground while remaining solution-oriented and client-friendly.

o Finalize and close business deals – ensuring all documentation is complete and handed over accurately to the concerned teams.

o Consistently work towards and surpass assigned quarterly and annual business targets – treating the target as the floor, not the ceiling.

o Identify, develop, and pursue new business opportunities and strategic alliances relevant to the SBU's product portfolio.

4. Market Intelligence & Internal Collaboration o Track competitor activity, market developments, and regulatory changes – and share structured insights with the teams at defined intervals.

o Provide actionable field intelligence to the concerned team(s) to support product positioning, campaign planning, and content creation.

o Collaborate actively with the Customer Success, Product Delivery, and Marketing teams to ensure seamless client handover after deal closure and a strong initial client experience.

o Maintain accurate and current records of all client interactions, deal stages, quotations, and pipeline activity in the CRM system.

o Provide regular, structured pipeline updates to the Reporting Head on lead status, deal progress, target tracking, and market observations.

Requirements

Qualification / Skill-sets





- Graduates / Professional Degree-holders / Post-Graduates desirous of a career in Business Development or B2B Sales of IT Software Solutions / Services.

- 0 – 2 years of overall experience. Freshers with the right communication skills, attitude, and client orientation are actively encouraged to apply.

- Pleasing personality with excellent oral and written communication skills – a non-negotiable prerequisite for this client-facing role.

- Sound presentation creation and delivery skills – including the ability to speak confidently to senior institutional audiences.

- Character traits of patience, resilience, and commitment – essential for navigating long B2B sales cycles without losing momentum or positivity.

- Willingness and enthusiasm to extensively travel across assigned territory (within the city and PAN India, by any means of transport) – and a genuine passion for daily, direct client interaction.

- Keen desire for collaboration and coordination with internal cross-functional teams.

- Basic proficiency in MS Office — particularly PowerPoint and Excel.

Added Advantage Qualification / Skill-sets

- Prior experience of 1 – 2 years in Business Development, Field Sales, or B2B Sales of IT Software Solutions / Services – with a demonstrable track record of revenue generation.

- Prior exposure to the BFSI sector – including banks, NBFCs, cooperative institutions, mutual fund houses, insurance companies, or financial training institutions.

- Basic understanding of some facets of Banking / Financial Services – including regulatory frameworks, compliance dynamics, or technology adoption trends in the sector.

- Experience of engaging with mid-profile or senior institutional clients and stakeholders.

- Working knowledge of CRM software for pipeline management, client record-keeping, and activity tracking.

Note: This job profile is indicative and maybe updated from time to time based on organizational requirements. Any other roles and responsibilities as suggested by the SBU Head / Deputy Head shall also form part of this profile.

📌 Business Development Executive (Mumbai)
🏢 Alpha Plus Technologies
📍 Mumbai