Industry: Industrial Robotics | Intelligent Automation | Deep-Tech Manufacturing

Company: Nirbhav Automation Private Limited

Location: IIT Madras Research Park, Chennai

Employment Type: Full-time

About us

Nirbhav Automation is an IIT Madras-based deep-tech industrial automation company developing intelligent, adaptable automation technologies for industrial applications.

We are building the next generation of intelligent automation systems across industrial coating, painting, packaging, material handling, and robotics. Our technology enables machines to perceive different objects, understand their characteristics, make intelligent decisions, optimise processes, and execute actions with minimal human intervention.

We aim to transform conventional industrial processes into intelligent, adaptive, and highly productive manufacturing operations.

Role

We are looking for a highly driven and entrepreneurial Business Development & Commercialisation Manager who will take ownership of building and expanding the company's commercial operations.

The candidate will be responsible for developing a strong sales pipeline, identifying potential customers and industry opportunities, managing client relationships, preparing commercial proposals and presentations, converting enquiries into business, and establishing strategic partnerships and collaborations.

This role requires someone who can understand industrial customer requirements, communicate technology value, develop business opportunities, and take innovative engineering solutions from development to commercial deployment.

You will be responsible for turning our technology into scalable business.

Ownership at Nirbhav Automation for this Role

Grow Buisness

- Build and manage a strong B2B sales pipeline across industrial coating, painting, packaging, robotics, and automation sectors.
- Identify potential customers, manufacturing companies, OEMs, system integrators, and industrial partners.
- Generate new business opportunities through outbound outreach, networking, industry events, references, and strategic connections.
- Develop target customer lists,



identify decision-makers, and initiate meaningful business conversations.
- Drive the complete sales cycle from lead generation and qualification to negotiation and order closure.

Build Relation

- Act as the primary commercial point of contact for prospective and existing clients.
- Conduct regular client follow-ups, manage enquiries, coordinate meetings, and ensure timely communication.
- Understand customer pain points, production challenges, and automation requirements.
- Coordinate with the engineering team to translate customer requirements into suitable technical solutions.
- Build long-term customer relationships and identify repeat business and cross-selling opportunities.

Articulate

- Prepare professional techno-commercial proposals, quotations, business cases, and project presentations.
- Develop customer-specific solution presentations highlighting technology, ROI, productivity improvements, and cost savings.
- Coordinate with engineering and project teams to collect technical inputs, costing, timelines, and scope details.
- Support commercial negotiations, pricing discussions, and contract finalisation.
- Maintain a structured database of proposals, enquiries, follow-ups, and order status.

Commercialize

- Develop go-to-market strategies for the company's intelligent coating, painting, packaging, and handling automation technologies.
- Identify industries and applications where our technologies can create significant value.
- Identify pilot customers, early adopters, and strategic deployment opportunities.
- Develop commercial models, identify scalable applications, and drive technology adoption across industries.




- Work closely with the leadership and engineering teams to convert developed technologies into commercially viable products and solutions.

Make Partners

- Identify and establish partnerships with industrial OEMs, manufacturing companies, automation companies, technology providers, and system integrators.
- Develop collaboration opportunities with industry leaders, research institutions, channel partners, and ecosystem players.
- Explore strategic alliances for technology deployment, distribution, co-development, and market expansion.
- Represent the company at industry exhibitions, conferences, networking events, and business meetings.
- Build relationships that can accelerate the company's market presence and commercial growth.

Strategise

- Conduct market research to identify industry trends, customer requirements, competitors, and emerging opportunities.
- Identify high-potential sectors and develop customer acquisition strategies.
- Track competitor offerings, market pricing, and technology developments.
- Provide regular business development reports, sales forecasts, and market feedback to management.

Good to have for this role

- Bachelor's degree in Engineering, Business Administration, Marketing, or a related field.
- MBA in Marketing / Business Development is preferred but not mandatory.
- 2-3 years of experience in B2B sales, industrial business development, automation, robotics, manufacturing equipment, or capital goods.
- Experience in handling industrial customers and selling technical products or engineering solutions.
- Solid communication, presentation, negotiation, and client relationship management skills.
- Ability to understand engineering concepts and communicate technical solutions in commercial language.
- Proficiency in preparing PowerPoint presentations, Excel-based costing, commercial proposals, and business reports.
- Experience in CRM tools and sales pipeline management is preferred.

If you are passionate about industrial technology, business growth, and bringing innovative engineering solutions to market, we would love to hear from you. write at [email protected]

📌 Business Development & Commercialisation Manager (Chennai)
🏢 Nirbhav Automation
📍 Chennai