Brand Positioning Manager

Salary: Up to ₹70,000 per month (in-hand), depending on experience and suitability.

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana

Employment Type: Full-time

Work Mode: Work from Office

About the RoleWe are looking for a strong brand and marketing professional who understands how to build, define, position and grow a brand.

The ideal candidate should have a strategic understanding of marketing, consumer behaviour, brand identity and market positioning, along with the ability to translate ideas into effective marketing initiatives.

This role goes beyond social media management or advertising. It requires someone who can understand a brand at its core, define its identity, establish its market positioning and build a cohesive brand presence across platforms and consumer touchpoints.

Key Responsibilities

- Define and develop brand positioning, identity, messaging and overall brand direction.
- Develop comprehensive brand and marketing strategies aligned with business objectives.
- Understand target audiences, consumer behaviour, market trends and competitive positioning.
- Build brand differentiation, storytelling and a consistent brand narrative.
- Plan and execute organic marketing initiatives to strengthen brand awareness and recall.
- Develop go-to-market strategies for new products, launches and campaigns.
- Oversee brand communication across digital platforms, website, social media and other consumer touchpoints.
- Work closely with creative, content,



design and business teams to ensure consistent brand execution.
- Identify opportunities to strengthen brand perception, customer engagement and market presence.
- Monitor brand performance through relevant brand awareness, engagement and consumer insights.
- Take ownership of brand-building initiatives from strategy through execution.

Requirements
- Proven experience in brand management, brand strategy, marketing or a related field.
- Strong understanding of brand positioning, identity development and marketing fundamentals.
- Ability to develop marketing strategies beyond social media posting and advertising.
- Excellent understanding of consumer psychology, storytelling and market differentiation.
- Experience in developing and executing integrated brand campaigns.
- Strong communication, presentation and strategic thinking skills.
- Ability to independently take ownership of projects and work across teams.
- A creative yet commercially aware approach to brand building.

Key DistinctionThis is primarily a brand-building and strategic marketing role, not a paid advertising or performance marketing position. We are looking for someone who can define what a brand stands for, determine how it should be perceived, develop its marketing direction and build its presence in the market.

Compensation: The maximum budget for this position is ₹70,000 per month in hand. The final offer will depend on experience, interview performance and suitability.

📌 Brand Positioning Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram