Brand & Marketing Associate (Bengaluru)

Brand & Marketing Associate (Bengaluru)

11 Nov
|
Fluxton
|
Bengaluru

11 Nov

Fluxton

Bengaluru

Company: Fluxton Private Limited

Location: Bengaluru, Karnataka

Employment Type: Full-Time

Department: Marketing & Brand

Reports To: Founder & CEO

Experience: 1–3 Years

Compensation: ₹5–7 LPA

About FluxtonFluxton is a Bengaluru-based EV charging technology company developing software and hardware solutions for charging infrastructure.

Our products include Fluxton Cloud, a Charging Station Management System (CSMS), and Fluxton Edge, our range of edge computing and charging management solutions.

As we approach the commercial launch of Fluxton Cloud and Edge Lite, we are looking for a creative, resourceful, and execution-oriented Brand & Marketing Associate to help establish our brand, communicate our products, and support our commercial growth.

Role OverviewThe Brand & Marketing Associate will be responsible for executing Fluxton’s marketing activities across branding, content creation, product marketing, digital campaigns, and corporate communications.

This is a hands-on generalist position suited to someone comfortable taking ownership of diverse projects, learning new tools, coordinating across teams, and delivering quality work independently.

You will work closely with the Sales & Growth and Engineering teams to translate Fluxton’s technology into clear, engaging, and professional customer-facing communications while contributing to the company’s brand positioning and market presence.

Core Responsibilities

- Brand Identity & Creative Development
- Maintain and evolve Fluxton’s visual identity, including logos, typography, colours, and creative assets.
- Develop professional marketing creatives, graphics, infographics, brochures, and branded product visuals.
- Develop packaging artwork, product labels, and other branded hardware materials.
- Maintain an organised central library of approved brand assets and design resources.
- Ensure visual consistency across digital platforms, product materials, packaging, and corporate communications.

- Content Creation & Social Media

- Plan and maintain an editorial calendar for company and product communications.
- Create, write, schedule, and publish content across Fluxton’s social media channels.
- Develop social media creatives, carousels, short-form videos, and other promotional content.
- Produce and edit basic product photographs and demonstration videos.
- Monitor social media engagement, brand mentions, and public enquiries, coordinating with Sales & Growth on commercial enquiries.
- Maintain a consistent brand voice and communication style across platforms.

- Product Marketing & Customer Communication

- Develop product positioning, value propositions, and customer-facing messaging for Fluxton’s products.
- Create product brochures, one-pagers, datasheets, presentations, and other marketing collateral.
- Prepare product demonstrations, walkthroughs, explanatory content, and feature showcases.
- Develop and maintain customer-facing FAQs, onboarding materials, product guides, and educational resources.
- Communicate product improvements, feature releases, and important updates through appropriate marketing channels.
- Work with Engineering and Sales & Growth to ensure all product-related communications are technically accurate and commercially relevant.

- Digital Marketing & Growth Campaigns

- Plan, develop, and execute digital marketing campaigns supporting product awareness, lead generation,



and customer acquisition.
- Develop campaign creatives, messaging, and landing page content in coordination with the development team.
- Improve website search visibility through on-page SEO and content optimisation.
- Coordinate website content, layout, and functionality updates with developers.
- Maintain accurate company listings and profiles across relevant online platforms.
- Experiment with campaign messaging, creative variations, and promotional approaches to improve effectiveness.
- Track and report relevant marketing metrics, including campaign performance, website traffic, inbound enquiries, and conversion trends.
- Work with Sales & Growth to identify opportunities to improve lead generation and conversion across digital customer touchpoints.

Supporting Responsibilities

- Corporate Communications & Public Relations
- Draft corporate announcements, press releases, and official company communications.
- Prepare presentation narratives, speeches, and public-facing communication materials for company leadership.
- Ensure external communications reflect Fluxton’s brand positioning and professional standards.

- Events & Industry Engagement

- Plan and coordinate Fluxton’s participation in relevant industry conferences, trade shows, and exhibitions.
- Support the organisation of product launches, webinars, and demonstration events.
- Coordinate event-related branding, promotional materials, and communication requirements.

- Market Intelligence & Partnership Marketing

- Research EV charging industry developments, competitor activities, emerging trends, and market positioning.
- Prepare periodic market intelligence reports and share actionable findings with company leadership and Sales & Growth.
- Coordinate joint marketing initiatives with approved technology and commercial partners.
- Maintain partner-related brand assets, approved logos, and public partner listings.

Cross-Functional Collaboration

Sales & Growth

- Align marketing campaigns and product messaging with commercial priorities.
- Provide marketing collateral and communication support for customer-facing activities.
- Incorporate feedback from customer conversations into marketing materials.
- Coordinate on lead-generation campaigns and identify opportunities to improve customer acquisition.

Engineering & Product

- Understand product capabilities, technical specifications, and upcoming releases.
- Coordinate the technical accuracy of product-related content.
- Prepare visual and educational materials for new features and products.

Leadership

- Execute approved branding and marketing priorities.
- Support company announcements, presentations, and strategic marketing initiatives.
- Provide updates on marketing activities, campaign performance, and relevant market developments.

Required Skills

- Strong written and verbal English communication skills.
- Proficiency in Adobe Photoshop and Canva.
- Ability to independently conceptualise and produce professional-quality marketing creatives and visual content.




- Strong understanding of visual communication, design principles, and brand consistency.
- Familiarity with social media platforms and content planning.
- Understanding of digital marketing and campaign execution.
- Strong organisational skills and the ability to manage multiple projects.
- Ability to research unfamiliar industries and communicate technical concepts clearly.
- Comfortable working independently in a quick-moving startup environment.
- 1–3 years of relevant experience in marketing, branding, communications, or a related role.

Preferred Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Design, or a related discipline, or equivalent practical experience.
- Experience in B2B technology, SaaS, EV charging, clean energy, or industrial technology is advantageous.
- Familiarity with Figma, Adobe Illustrator, Premiere Pro, CapCut, or other creative and video-editing tools.
- Basic photography, video production, and visual storytelling skills.
- Familiarity with SEO tools, Google Analytics, Search Console, and digital marketing analytics.
- Experience managing websites or working with CMS platforms.
- A portfolio demonstrating marketing creatives, campaigns, branding projects, or other relevant work is preferred.

What Success Looks Like
- A consistent and professional Fluxton brand across public and customer-facing channels.
- Regular production of high-quality marketing and creative content.
- Well-executed product marketing campaigns and launch communications.
- Clear, accurate, and engaging marketing materials for Fluxton Cloud and Edge Lite.
- Improved online visibility and a well-maintained digital presence.
- Effective marketing support for lead generation and customer acquisition.
- Effective collaboration with Sales & Growth, Engineering, and leadership.
- Independent ownership and timely completion of assigned marketing projects.

Who We’re Looking ForWe’re looking for a resourceful, adaptable, and creative individual who enjoys both conceptual and execution-oriented work.

You should be equally comfortable developing a brand creative, preparing a product brochure, executing a launch campaign, editing a demonstration video, researching competitors, or coordinating a company event.

We value initiative, attention to detail, curiosity, and the ability to turn ideas into finished work.

At Fluxton, you’ll have the opportunity to shape the identity of an emerging EV technology company and contribute directly to how our products are positioned, communicated, and introduced to the market.

Recruitment ProcessOur recruitment process consists of the following stages:

1. HR Screening Call: Initial discussion to assess the candidate’s background, experience, communication skills, expectations, and overall suitability for the role.
2. Short Interview: An interaction to evaluate the candidate’s understanding of marketing, creative capabilities, approach to problem-solving, and relevant experience.
3. Practical Assessment: A role-specific assignment designed to evaluate creative execution, marketing understanding, and ability to translate ideas into professional deliverables.
4. Assessment Review: Evaluation and discussion of the submitted assignment, including the candidate’s approach, decision-making, execution, and overall suitability for the position.

📌 Brand & Marketing Associate (Bengaluru)
🏢 Fluxton
📍 Bengaluru

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