11 Nov
|
Supply6
|
Bengaluru
Location: Bengaluru (Work from Office)
Employment Type: Full-time
About Supply6
Supply6 is a health and nutrition brand focused on building creative, science-backed products that promote healthier lifestyles. We are expanding our product portfolio and brand presence, creating exciting opportunities for individuals who want to build impactful consumer brands.
Role Overview
We are looking for a Brand Manager to lead brand strategy, positioning, communication, and marketing initiatives at Supply6. The ideal candidate will have a strong understanding of consumer behaviour, brand building, integrated marketing campaigns, and digital-first brand growth.
Key Responsibilities
- Brand Strategy & Positioning: Develop and execute brand strategies aligned with business objectives, ensuring consistent brand positioning across channels.
- Integrated Marketing Campaigns: Plan and execute campaigns across digital, social media, influencer marketing, and offline channels.
- Consumer Insights: Analyse consumer behaviour, market trends, competitor activities, and customer feedback to identify growth opportunities.
- Brand Communication: Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing touchpoints.
- Campaign Management: Collaborate with creative, performance marketing, influencer marketing, and content teams to execute impactful campaigns.
- Product Marketing: Support product launches, new product positioning, packaging communication, and go-to-market strategies.
- Agency & Stakeholder Management: Coordinate with external agencies, creative partners, and internal teams to ensure timely campaign execution.
- Brand Performance: Monitor brand awareness, engagement, campaign performance, and marketing effectiveness to optimise initiatives.
- Budget Management: Plan and manage brand marketing budgets while ensuring efficient utilisation of resources.
Requirements
- Experience: 4-8 years of experience in Brand Marketing, Brand Management, or Consumer Marketing.
- Industry Exposure: Experience in D2C, FMCG, Health & Nutrition, or Consumer Brands is preferred.
- Brand Building: Strong understanding of brand positioning, storytelling, integrated marketing campaigns, and consumer engagement.
- Marketing Expertise: Experience managing digital campaigns, influencer marketing, product launches, and offline activations.
- Analytical Skills: Ability to interpret consumer insights, campaign performance, and market trends.
- Collaboration: Strong communication, stakeholder management, and cross-functional coordination skills.
- Ownership: Ability to independently manage projects, drive execution, and deliver measurable outcomes.
📌 Brand Manager (Bengaluru)
🏢 Supply6
📍 Bengaluru