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Head : Brand and Communication

Vesta Hotels & Resorts | Corporate Office(Kolkata)

Department: Marketing & Brand Communication

Designation: Head – Brand & Communication

Reporting To: Managing Director

Location: Corporate Office (Kolkata)

Industry: Hospitality – Hotels, Resorts & F&B;

- Job PurposeThe Head – Brand & Communication will be responsible for developing, strengthening and protecting the brand identity of Vesta Hotels & Resorts and VINN by Vesta, covering all hotels, resorts and F&B; outlets under the group.

The role will lead brand strategy, marketing communication, digital marketing, public relations and corporate communication, ensuring consistent brand positioning, effective market visibility and uniform communication standards across all properties and business verticals.
- Key Roles & ResponsibilitiesA. Brand Strategy & Management

- Develop and implement brand strategies for Vesta Hotels & Resorts, VINN by Vesta and associated F&B; brands.
- Establish, maintain and update brand guidelines covering logos, colours, fonts, naming conventions, taglines, tone of voice and photography.
- Review and approve all brand-related communication and marketing collaterals before publication.
- Ensure consistency and accuracy of property names, brand information, contact details and portfolio details across all platforms.
- Conduct periodic brand audits across properties and ensure timely implementation of corrective actions.
- Lead branding and positioning activities for new hotel openings, F&B; outlets, renovations and rebranding projects.

B. Marketing Communication & Campaign Management
- Develop and execute annual marketing communication plans and promotional calendars for the group.
- Plan and coordinate marketing campaigns for festivals, seasonal promotions, weddings, MICE, F&B; promotions and special occasions.
- Coordinate with internal creative teams and external agencies to ensure quality and timely delivery of marketing materials.
- Plan and supervise qualified photography and videography shoots for hotels, resorts, rooms, restaurants and events.
- Ensure consistency in brand messaging and communication across all guest-facing platforms.

C. Digital Marketing & Social Media
- Oversee the management and development of corporate and property websites, including content, images,



promotional offers and booking engine visibility.
- Manage and monitor official social media platforms of the group and its properties.
- Review and approve social media calendars, creative content, campaigns and engagement strategies.
- Plan, execute and monitor paid digital marketing campaigns across Meta, Google and other relevant platforms.
- Coordinate with Sales and Revenue teams to maintain accurate and updated OTA listings and Google Business Profiles.
- Monitor online reputation and ensure timely, professional and brand-aligned responses to guest reviews across all properties.

D. Public Relations & Corporate Communication
- Develop and maintain relationships with media houses, journalists, influencers, travel writers and industry stakeholders.
- Plan and manage media coverage, press releases, interviews and corporate announcements.
- Draft, review and approve official communication, media statements and company announcements.
- Lead brand communication during reputation-related issues and crisis situations in consultation with the Managing Director.
- Manage internal communication, including employee newsletters, corporate announcements and brand updates across properties.
- Coordinate award nominations, strategic partnerships, collaborations and brand associations.

E. Budget, Agency & Team Management
- Prepare, monitor and control the annual brand and marketing communication budget.
- Identify, appoint and manage creative, digital marketing, advertising and PR agencies.
- Evaluate agency performance, campaign effectiveness, deliverables and invoices.
- Guide and supervise the in-house creative and marketing communication team.
- Train and guide property teams on brand standards, communication protocols and appropriate use of brand collaterals.
- Ensure effective coordination between corporate office, hotel teams and external agencies.

F. Reporting & Market Analysis




- Submit monthly performance reports to the Managing Director covering marketing campaigns, digital performance, social media engagement, media coverage and brand audit findings.
- Monitor brand performance, campaign effectiveness and marketing expenditure against approved budgets.
- Conduct competitor analysis and track industry trends, marketing initiatives and emerging hospitality branding practices.
- Identify opportunities to strengthen brand positioning, market visibility and customer engagement.
- Recommend strategic improvements based on market insights and performance analysis.

G. General Responsibilities
- Ensure compliance with company policies, procedures and the HR Manual.
- Maintain professional standards and confidentiality in all brand and corporate communication activities.
- Perform any other duties and responsibilities assigned by the Management from time to time.

3. Qualification & Experience
- Graduate in Mass Communication, Marketing, Advertising, Public Relations or any related discipline.
- MBA in Marketing or Postgraduate qualification in Communication will be preferred.
- Minimum 5–8 years of relevant experience in Brand Management, Marketing Communication, Digital Marketing or Public Relations.
- At least 4 years of experience in a leadership or managerial capacity.
- Experience in the hospitality industry, preferably hotels, resorts or F&B; brands, will be an advantage.
- Proven experience in managing brand identity, marketing campaigns, digital platforms and external agencies.

4. Required Skills & Competencies
- Strong understanding of brand strategy, brand positioning and brand identity management.
- Excellent knowledge of digital marketing, social media management and online reputation management.
- Strong creative direction, content development and communication skills.
- Experience in managing marketing budgets, agencies and cross-functional teams.
- Excellent written and verbal communication skills in English and Hindi.
- Strong leadership, decision-making, planning and execution abilities.
- Ability to manage multiple properties, brands and projects simultaneously.
- Strong analytical skills with the ability to evaluate campaign performance and market trends.

Sent resume to- [email protected]

📌 BRAND & COMMUNICATION- HEAD (Kolkata)
🏢 Vesta Hotels u0026 Resorts
📍 Kolkata