Job Title: Customer Delight Manager (Post-Sales)

– ATL/BTL Marketing Manager

Company: CINCO Realtors

Location: Coimbatore

Position: ATL/BTL Marketing Manager

Department: Marketing

Experience: 5–8 Years

Industry: Real Estate / Construction

Job Summary

We are looking for an experienced and result-oriented ATL/BTL Marketing Manager to lead and execute integrated marketing campaigns for our real estate projects. The candidate will be responsible for planning, implementing, and monitoring Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities to improve brand visibility, generate qualified leads, and support sales across projects.

Key Responsibilities

- Develop and execute ATL and BTL marketing strategies for real estate projects.
- Plan and manage campaigns across newspapers, magazines, radio, outdoor advertising, hoardings, branding, events, and activations.
- Execute BTL activities including property exhibitions, roadshows, mall activations, kiosks, site events, flyers, brochures, and promotional campaigns.
- Identify high-potential locations for hoardings, banners, outdoor branding, and other visibility activities.
- Coordinate with advertising agencies, media agencies, printers, vendors, event organizers, and other external partners.
- Prepare campaign plans, budgets, timelines, and execution schedules.
- Monitor campaign performance and ensure activities are completed within the approved budget.
- Coordinate with the Sales, CRM, Digital Marketing, Creative, and Project teams to align marketing campaigns with business requirements.
- Support lead-generation activities and ensure marketing campaigns contribute to project sales.
- Conduct market research and competitor analysis to identify new marketing opportunities.
- Plan and execute launch campaigns, project promotions, seasonal campaigns, and special promotional events.




- Ensure proper branding and visibility across project sites, corporate office, and promotional locations.
- Track vendor quotations, purchase orders, invoices, and marketing expenses.
- Evaluate the effectiveness of ATL/BTL campaigns and provide regular reports to management.
- Maintain robust relationships with media partners and marketing vendors.
- Ensure all marketing materials and campaigns follow the company's brand guidelines.

Required Skills
- Strong knowledge of ATL and BTL marketing.
- Good understanding of real estate marketing and customer acquisition.
- Strong vendor and agency management skills.
- Excellent negotiation and communication skills.
- Good knowledge of outdoor advertising, print media, events, activations, and promotional campaigns.
- Strong planning, budgeting, and execution skills.
- Ability to manage multiple projects and campaigns simultaneously.
- Analytical mindset with the ability to measure campaign effectiveness.
- Good understanding of the local market and real estate customer behaviour.

Qualification
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA/PGDM in Marketing will be an added advantage.

Preferred Experience
- 5–8 years of experience in ATL/BTL marketing.
- Candidates with real estate, construction, property development, or related industry experience will be preferred.
- Experience in handling multiple real estate projects and large-scale marketing campaigns will be an advantage.

Key Performance Areas
- Brand visibility and market presence
- Lead generation through ATL/BTL activities
- Campaign execution and timely delivery
- Marketing budget management
- Vendor/agency performance
- Event and activation effectiveness
- Contribution to project sales
- Campaign ROI and performance tracking

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Work Location: In person

📌 ATL/BTL Manager (Coimbatore)
🏢 CINCO Realtors
📍 Coimbatore