– Assistant Manager, Organic Growth & Website Experience

Department: E-commerce

Experience: 4–6 Years

Industry Preference: D2C E-commerce, Beauty, Lifestyle

Role Overview

We are looking for a agile professional to manage organic growth and website experience across our D2C business. The role will focus on driving organic acquisition through SEO, AEO and GEO initiatives, improving website conversion through CRO, and managing day-to-day website operations.

The candidate should have a strong understanding of e-commerce, analytics, website optimisation and organic growth, with the ability to independently manage projects and coordinate with internal teams and external agencies.

Key Responsibilities

1. Organic Growth

- Drive organic traffic, orders and revenue through SEO, content optimisation and technical SEO.
- Manage keyword research, competitor analysis, website audits and search visibility.
- Drive AEO and GEO initiatives to improve brand visibility across AI-powered search platforms.
- Optimise product, category, ingredient and editorial pages for organic discovery.
- Coordinate with SEO and content agencies to ensure timely execution.

2. CRO & Website Experience

- Monitor and optimise the website funnel across homepage, PLP, PDP, cart and checkout.
- Analyse user behaviour and identify conversion drop-offs and improvement opportunities.
- Drive CRO initiatives, A/B testing and website experience enhancements.
- Work with design and technology teams to improve navigation, product discovery and customer journeys.

3. Website Operations & Management

- Manage day-to-day website operations, merchandising, product launches and content updates.
- Ensure accuracy of product information, pricing,



imagery and promotional elements.
- Coordinate website enhancements, releases, testing and quality checks.
- Track website issues and work with development and IT teams for timely resolution.

4. Analytics & Reporting

- Monitor organic traffic, revenue, orders, conversion rates and website performance.
- Analyse GA4, Google Search Console and behavioural analytics data.
- Maintain performance dashboards and identify actionable growth opportunities.
- Track the impact of SEO and CRO initiatives on D2C business performance.

Tools & Platforms

- Analytics: GA4, Google Tag Manager, Google Search Console, Looker Studio.
- SEO: SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner.
- CRO: Hotjar, Microsoft Clarity, VWO / Optimizely.
- Website: Magento / Adobe Commerce, Shopify, PageSpeed Insights, Google Lighthouse.
- Others: Jira, ChatGPT and other AI-powered search and content tools.

Key Performance Indicators

- Organic traffic, orders and revenue growth.
- Organic contribution to overall D2C business.
- Search visibility and AEO/GEO performance.
- Website conversion rate and funnel improvement.
- Website operational efficiency and timely execution of enhancements.
- Delivery of SEO, CRO and website optimisation initiatives.

Required Skills & Experience

- 4–6 years of experience in SEO, organic growth and e-commerce website management.
- Hands-on experience with technical SEO, content optimisation and keyword research.
- Understanding of CRO, website funnels and customer experience optimisation.
- Working knowledge of Magento or Shopify.
- Proficiency in GA4, GSC, GTM, SEMrush and Hotjar.
- Good analytical, project management and stakeholder coordination skills.

📌 Assistant Manager – Organic Growth & Website Experience (Noida)
🏢 Forest Essentials
📍 Noida