Company Description ABAD Foods, a division of ABAD Fisheries Pvt Ltd, is part of the renowned ABAD Group, a diversified conglomerate with interests in realty, fisheries, construction, hotels, resorts, and malls. Founded in 1931, ABAD Foods builds on nearly a century of expertise in world-class frozen foods, supported by India’s oldest and premier seafood processing and export operations. Seafood is sourced from across India’s coastline and individually quick frozen to preserve peak freshness, flavor, and quality.

The company follows strict hygiene and safety standards, using zero preservatives and careful handling by a trained workforce to deliver frozen seafood, vegetables, Indian breads, snacks, meats, and poultry. ABAD Foods has expanded its portfolio with consumer brands Brillar, offering ready-to-fry and ready-to-cook products, and Sea Sparkle, providing ocean-fresh, cleaned, and processed frozen seafood from a state-of-the-art facility.

Role Description

Resellers Segment for Kerala and achieving sales targets in all product categories in line with the revenue objective of the company.

- Ensuring Credit Terms & Keeping the market outstanding and receivables as per the Credit Policy of the company.
- Determining annual sales budget and gross-profit plans by implementing marketing strategies; analyzing trends and results.
- Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
- Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
- Championing the Expansion Activities of the Company in Kerala for its different products categories in institutional segment
- Conducting market study,



analyze market conditions and identify potential growth opportunities.
- Overseeing the sales activities in Kerala, setting up of branch offices/ hubs and coordinate all preliminary activities
- Achieve category-wise margin targets as per the organizational benchmarks
- Special attention to be given to slow moving items and focused products to reduce damages.
- Adhering to KYC process and Ensuring Credit Guarantee documents are collected by the Sales team for all the credit customers, Periodic monitoring of the same.
- Maintaining the DSO (Days sales Outstanding) within the acceptable levels.
- Development of Current customers, achieving category spread with existing customers & Focus on new categories to expand the business.
- Identify non active customers and coordinate with the sales Staff in that region to reactivate them.
- Design Product Offers/ Schemes, Communicate to Sales team for action and monitor its results. Abad Fisheries Group of Companies.
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Leading the Selling & Distribution activities in the assigned locations and coordination with the operations team for the supply chain activities
- Coordinating with marketing for designing and implementing Marketing activities.
- Taking regular feedback from the market about our products; monitoring competitor’s activities; updating management about it.
- Co-ordinate with HR for the recruitment of team members
- Managing and maintaining the sales team, working close with the team, maintaining a motivated and energetic workforce & make them to achieve their individual sales targets.
- Conduct debtors meeting on a regular basis, ensuring the collection of critical Outstanding Payments and highlight the summary of payments to GM.
- Completing action plans & Submit Daily activity report to the General Manager

📌 Assistant General Manager (Ernakulam)
🏢 Abad Foods
📍 Ernakulam