Admissions Counsellor – Sales & Lead Conversion

1. Background (Candidate Profile)

Educational background: Bachelor’s degree in any discipline; graduates in Business Administration, Commerce, Communication or related disciplines may be preferred. Experience: Preferably 1–3 years in admissions counselling, education sales, inside sales, telesales or customer relationship management. Experience with online education or postgraduate programmes is desirable.

Systems and language skills: Comfortable with CRM systems (preferably Meritto), telephone calling, WhatsApp/email follow-up and Excel/Google Sheets. Clear spoken English and Tamil are preferred; additional languages are an advantage.

Professional skills: Consultative communication, active listening, persuasive but ethical sales approach, follow-up discipline, empathy, accurate recordkeeping and ability to manage a high-volume enquiry pipeline.

1. 1. Inbound and outbound lead engagement. Call current and assigned enquiries received from advertising, website forms, webinars and institutional outreach; respond promptly using approved communication channels. 2. Learner needs assessment. Understand each prospective learner’s qualification, career objectives, programme interest, eligibility, preferred intake and readiness to apply.

3. Programme counselling. Explain approved information on online degree and certificate programmes, learning format, duration, curriculum overview, eligibility, fees, application process and batch schedules.

4. Lead qualification and prioritisation. Identify eligible and admission-ready prospects; categorise lead interest accurately and plan follow-up actions based on stated intent.

5.



Application and payment support. Guide interested learners through online registration, document requirements, application completion and authorised fee-payment steps; coordinate unresolved issues with the admissions team.

6. Structured follow-ups. Conduct callbacks and nurturing conversations with pending applicants, brochure recipients, inactive enquiries and learners awaiting decisions, while respecting communication preferences.

7. Objection handling. Address reasonable questions on programme suitability, schedule, online mode and fees using verified information; escalate academic or policy questions to authorised staff.

8. CRM records and hygiene. Log calls, outcomes, remarks, stages, next-contact dates and application status in Meritto; prevent avoidable overdue and untouched leads and report duplicates or wrong assignments.

9. Conversion coordination. Track movement from enquiry to connected call, qualified lead, application and confirmed admission; notify the appropriate team of high-intent prospects requiring intervention.

10. Reporting and feedback. Provide daily calling and follow-up summaries, conversion updates, pending cases and common reasons for non-enrolment to the Digital Marketing Manager and admissions stakeholders.

11. Communication standards. Use respectful, accurate counselling language; avoid unapproved guarantees about admission, placement, accreditation or outcomes; maintain confidentiality of learner data.

- Interested Candidates may send your CV to [email protected]

Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Admission Counsellor (Porur)
🏢 SRI RAMACHANDRA HOSPITAL
📍 Porur