Job Description

This is a remote position.

About the Role

We are looking for a Performance Marketing Executive who can plan, execute, and optimize paid advertising campaigns across Meta, Linked In, and Google Ads. The ideal candidate should have hands-on experience managing advertising budgets, driving lead generation, analyzing campaign performance, and improving ROI through continuous optimization.

In this role, you will work closely with marketing, content, and design teams to execute performance-driven campaigns, experiment with creative strategies, and generate measurable business results. A strong understanding of audience targeting, campaign analytics, and ad creative development is essential. Experience in SEO will be an added advantage.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across Meta Ads, Linked In Campaign Manager, and Google Ads, with primary ownership of Meta campaigns.

- Execute multiple campaign formats, including Lead Generation, Conversion, Retargeting, Carousel, Video, Document Ads, Search, Performance Max, and Display campaigns.

- Manage advertising budgets, monitor daily campaign performance, and optimize bids, audiences, placements, creatives, and landing pages to improve CPL and conversion rates.

- Set up and monitor audience targeting, exclusions, tracking pixels, Conversion APIs, UTMs, and campaign measurement frameworks.

- Collaborate with designers and content teams to develop ad creatives and copy, while conducting structured A/B testing across hooks,



visuals, offers, and CTAs.

- Prepare weekly and monthly performance reports using Excel, Google Sheets, and Power Point, tracking key metrics such as CPM, CTR, CPC, CPL, conversion rates, and cost per qualified lead.

Requirements

- Minimum 2+ years of hands-on experience in Performance Marketing, Paid Advertising, and campaign management.

- Strong expertise in Meta Ads Manager, with working knowledge of Linked In Campaign Manager and Google Ads.

- Proven experience managing advertising budgets, executing multiple campaign formats, and optimizing campaigns based on performance metrics.

- Proficiency in Excel/Google Sheets, including Pivot Tables, Lookups, and Charts, along with the ability to create detailed Power Point performance reports.

- Ability to independently create ad copies and creatives using tools such as Canva, Photoshop, or AI-powered creative tools, with strong analytical and creative problem-solving skills.

Positive to Have

- SEO experience, including keyword research, on-page optimization, Google Search Console, Ahrefs, or Semrush.

- Previous experience running B2B or SaaS performance marketing campaigns.

- Familiarity with GA4 and Looker Studio dashboards.

- Meta Ads, Google Ads, or Linked In Marketing certifications.

Benefits & Perks

- Competitive Compensation: Up to ₹8 LPA

- Work Location: Bengaluru

- Additional benefits and performance incentives as applicable.

Requirements
Email Marketing

📌 Performance Marketing Executive (India)
🏢 talent photon
📍 India