We're Hiring: Social Media Manager

Company: truthtailors.com

Experience: 1.5–2+ Years

Location: Remote

Employment Type: Full-time

Who we are

TruthTailors is a marketing agency for the green industry, and only the green industry. That means landscaping, lawn care and tree care crews, the companies that sell them software and equipment, and the consultants who advise them. We were built from inside that world, not studied from the outside.

We're founder-run. Amaan leads strategy, positioning and copy. He has nine years in marketing, five of them in the green industry, and went from copywriter to Head of Marketing. Khushi leads paid media and performance, after five years running paid social.

We want to be the most trusted marketing voice in the green industry. You'd join early and work directly with both founders.

Who we're looking for

You have high energy. You want to build something, not just do a job.

You can show creativity. Saying "I'm creative" doesn't count. Show us posts, reels, writing or campaigns you made.

You learn fast. We care about aptitude more than experience. We'll teach you the industry and the craft.

You're consistent. You like routines that work, and you notice when something slips.

You're based in India.

What you'll do

You'll be the person who keeps our marketing running every week, for us and for our clients.

Watch the feed. Report on what's happening across social media: what's working, what's changing, what our clients' audiences are reacting to.

Write the posts. Research and write social posts from start to finish. For clients who have their own copywriter, you'll write tight post outlines instead.

Run the designer loop. Brief our designers, get changes made, and manage both review rounds (ours, then the client's) until the post ships.

Make content. Produce social content for our clients and for TruthTailors' own pages. That sometimes includes planning a simple content shoot.

Keep it consistent. Make sure what's scheduled actually goes out, every week, on time. This matters more than anything else on the list.

1. Social Media Strategy & Planning

- Develop and execute social media strategies aligned with the company's brand positioning and business objectives.
- Build and manage content calendars, campaigns and publishing schedules.
- Identify opportunities to improve brand visibility, engagement and audience growth.

2. Content Creation & Curation

- Write compelling, original and well-researched content for social media platforms.
- Create and curate content across formats, including posts, carousels, short-form videos and other platform-specific formats.
- Maintain a consistent brand voice,



tone and communication style.
- Ensure all content is thoughtful, accurate, engaging and grammatically sound.

3. Research, Trends & Competitor Monitoring

- Actively research industry developments, relevant conversations and emerging trends.
- Monitor competitors and relevant brands to identify content opportunities and benchmark performance.
- Stay updated on platform changes, audience behaviour and evolving social media practices.
- Translate relevant research and insights into actionable content ideas.

4. Community Management

- Manage the brand's social media communities and interactions.
- Monitor comments, messages, mentions and conversations.
- Engage meaningfully with followers and relevant industry communities.
- Help build and maintain a positive, credible and active brand presence.

5. Analytics & Reporting

- Track social media performance across platforms.
- Monitor key metrics such as reach, engagement, impressions, audience growth and conversions.
- Prepare periodic performance reports and derive actionable insights.
- Continuously optimise content and strategies based on performance data.

6. Platform Management

- Manage and optimise the company's presence across platforms such as LinkedIn, Instagram, Facebook and other relevant channels.
- Understand platform-specific best practices, algorithms, content formats and audience behaviour.
- Demonstrate the ability to drive measurable results through social media.

Mandatory Requirements

- Exceptional English writing skills: A very strong command of written English is absolutely essential. You must be able to independently produce clear, compelling, grammatically sound and engaging content.
- Proven writing experience: Prior professional writing or content creation experience is mandatory. This is a non-negotiable requirement.
- Original, human-led content: We are looking for someone who can genuinely write. AI-generated content or an over-reliance on AI writing tools is not a substitute for strong writing ability.
- Robust research skills: Ability to independently research industry developments, trends, competitors and relevant online conversations.
- Social media expertise: Hands-on experience managing platforms such as LinkedIn and Meta (Instagram/Facebook), with demonstrable results.




- Strategic thinking: Ability to understand business objectives and translate them into effective social media strategies.
- Analytical ability: Comfortable tracking performance, interpreting metrics and using insights to improve results.
- Procurement documentation experience: Prior experience maintaining procurement records, managing vendor-related documentation or handling account-related records. Experience working with software vendors or software companies will be preferred.

Experience & Qualifications

- Ideally, 1.5–2 years of relevant professional experience in social media management, content marketing, digital marketing or a closely related field.
- A portfolio of previously written content, published work or managed social media accounts is required.
- Demonstrable experience managing social media accounts and achieving measurable outcomes.
- Experience working with software companies, technology vendors or B2B businesses will be an added advantage.

How we work

These are the four things we refuse to bend on. We'll expect them from you too.

Honesty. We say the uncomfortable thing first and tell clients when a channel won't work, even when we could bill for it.

Taste. We'll rewrite a headline nine times. We care what one word does to a sentence.

Depth. We learn our clients' industry until we can answer our own discovery questions.

Conviction. We do what works, not what's trending, and we defend a good idea after the first round of pushback.

We lead with value and we're proud of our work. Sometimes that means going the extra mile for a client, and we'll ask the same of you at times. When you go the extra mile here, you get rewarded. We think that's the minimum a company owes the people who make it work.

"Demonstrable creativity. Not just 'I am creative.' Show it."

- Amaan Zaidi, CEO

How hiring works

Apply. Send us your CV (or a short note about yourself) and links to two or three things you've made.

Round 1: the assignment. We'll send a short, real-world brief based on the work you'd actually do here.

- Get ₹1,000 if you move to round 2.

Round 2: a conversation. Walk us through your assignment and how you think.

Offer.

If your assignment takes you to round 2, we'll send you ₹1,000 as thanks for your time and effort. You keep it whatever the final outcome. We know take-home assignments usually ask candidates for free work, and we don't think that's fair. So send us your best.

Apply

- Email [email protected] with the subject line "Social Media Manager – [Your Name]". Include your CV or a short note, and links to your work.

📌 Social Media Manager (India)
🏢 TruthTailors
📍 India