Senior HR Business Partner – Sales | Chennai

About the role

We’re looking for a senior HR leader to partner directly with our Sales leadership and build a high-performance sales organization. You’ll work with Sales heads and the Talent Acquisition team on how we hire, onboard, mentor, coach, retain, and grow sales talent, and how we staff new territories as we expand.

This is a business-first role. You’ll be judged on sales productivity, leadership strength, and retention, not HR activity.

What you’ll own

- Performance culture: Build the performance cadence (weekly/monthly reviews, dashboards, coaching routines) and a culture of accountability, recognition, and ownership.
- Productivity: Work with sales leaders on realistic, data-backed targets using territory potential and historical trends. Diagnose underperformance (skill, motivation, territory, or fit) and run structured turnaround or exit plans.
- Hiring partnership: Work with the Talent Acquisition team and the hiring Sales Head to define role-wise profiles based on what your top performers look like, design assessments and interview processes, and advise on selection. Track hire quality and new-hire ramp, and close the loop on what’s working.
- Mentoring: Personally mentor new sales hires through their first 90 days, and mentor high-potential reps and first-line managers through structured development plans.
- Leadership building: Develop first-line and regional managers through assessments, coaching, stretch assignments,



and manager-effectiveness programs.
- Attrition and retention: Analyze regretted vs. non-regretted attrition, run stay and exit interviews, and drive pay benchmarking and engagement actions focused on top and mid performers.
- Succession: Build a ready-now/ready-in-1-year pipeline for every critical sales leadership role.
- Territory expansion: Plan org design, role mapping, hiring plans, and onboarding for new geographies with Sales and TA so they ramp on schedule.
- Capability and careers: Run skill-gap assessments, partner with L&D; on training, and build clear IC and management career paths.

What success looks like

- Higher revenue per rep and a smaller bottom quartile
- Faster ramp and better first-year retention of new sales hires
- Lower regretted attrition in sales
- Ready successors for critical roles
- New territories staffed and productive on plan

What you bring

- 10-15 years in HR, with 5+ years as an HRBP or HR lead for a sales or revenue function (BFSI, FMCG, SaaS, real estate, or similar)
- Experience in sales hiring strategy and assessment design
- Fluency in sales metrics such as quota attainment, pipeline, and conversion
- Proven track record in reducing attrition and building succession pipelines
- Experience with incentive design and performance systems
- Solid coaching and mentoring skills, and the credibility to challenge senior sales leaders
- MBA/PGDM in HR preferred

Location: Chennai | Partners with: Sales Head, Talent Acquisition

📌 Senior Human Resources Business Partner (Chennai)
🏢 Sheenlac Paints
📍 Chennai