Project-Based Spotify Playlist SEO (Hindi & Punjabi)

Location:
India | Remote Engagement: Monthly, project-based Time commitment: Approximately 55-75 hours per month (₹20,000 per month for trial engagement paid 10 working days after end of month)

About the Role
Stramasa is looking for a reliable, proactive marketing specialist fluent in Hindi and Punjabi to support an ongoing music marketing project focused on Spotify playlist optimization, search visibility, and audience growth in the Indian music market. You will work closely with our international team to improve the discoverability and performance of multiple music playlists, primarily focused on Bollywood and Hindi music, with additional playlist categories included in the project. This role is ideal for someone who understands Indian music culture, enjoys research and data-driven marketing, and can turn insights into practical actions that improve playlist visibility and listener engagement.

Key Responsibilities
Spotify Playlist SEO & Research
• Research Hindi and Punjabi music keywords, search trends, listener intent, and competing playlists.
• Analyze top-ranking playlists to identify opportunities to improve search visibility.
• Optimize playlist titles, descriptions, metadata, and keyword positioning.
• Monitor keyword rankings and recommend ongoing improvements. Music Marketing & Audience Growth
• Support strategies to increase playlist discovery, followers, streams, and listener engagement.
• Review and help optimize Meta Ads campaigns, audiences, and performance.
• Assist with advertising copy, creative testing, and campaign improvement.
• Identify opportunities for organic promotion through relevant online communities, WhatsApp Channels, and other suitable platforms.
• Contribute ideas for seasonal campaigns aligned with Indian music trends and cultural moments. Performance Tracking & Collaboration
• Track playlist rankings, streams, followers, and relevant campaign metrics.




• Conduct competitor research and prepare actionable recommendations.
• Provide regular progress updates and contribute to performance reviews.
• Work closely with our team to prioritize activities and meet agreed deliverables. Requirements
• Fluent in Hindi and Punjabi, with a strong understanding of Indian music culture and Bollywood music trends.
• Experience in SEO, keyword research, digital marketing, social media marketing, or music promotion.
• Familiarity with Spotify playlists and an understanding of how listeners discover music online.
• Experience with Meta Ads is an advantage.
• Strong research, analytical, communication, and organizational skills.
• Able to work independently while collaborating effectively with an international team.
• Reliable, proactive, detail-oriented, and committed to delivering agreed work on time.
• Professional approach to client confidentiality and handling business information. Working Arrangement
• Approximately 55-75 hours per month, with priorities and tasks agreed with our team.
• Remote, project-based engagement with monthly compensation.
• A defined scope of work, clear deliverables, and regular communication.
• Formal contract, NDA, and dedicated company email address.
• Chance for continued collaboration based on project needs and performance. Confidentiality: This project involves confidential client information. The successful candidate must sign a confidentiality agreement and comply with contractual requirements concerning client relationships, data, and non-solicitation.

How to Apply
Apply via Linkedin and send your CV in English to [email protected] wiith a brief introduction, and details of your relevant experience. In your application, please explain your Hindi and Punjabi proficiency and highlight any experience with Spotify playlists, SEO, music marketing, or Meta Ads.
• We look forward to finding someone who can grow with our team and contribute to a results-driven music marketing project.

📌 Music Marketing Executive (India)
🏢 STRAMASA
📍 India