About Growth Strats Growth Strats is a performance-driven digital marketing agency helping businesses grow through data-driven marketing strategies, creative execution, and technology. We work with clients across industries, including IT, SaaS, Healthcare, FinTech, Education, and B2B. Our focus is on delivering measurable business outcomes through performance marketing, SEO, and digital growth strategies. Growth Strats is looking for a skilled and self-motivated Performance Marketing Specialist to work with us on a client project. We're looking for someone who has hands-on experience managing paid advertising campaigns and can independently handle campaign execution, tracking, analytics, and optimization.

Key Responsibilities
• Plan, set up, manage, and optimize Google Ads campaigns (Search & Display).
• Create and manage Meta Ads campaigns (Facebook & Instagram).
• Conduct keyword research, audience targeting, and campaign planning.
• Set up and manage conversion tracking using Google Tag Manager (GTM).
• Configure and monitor Google Analytics 4 (GA4).




• Track campaign performance and optimize campaigns to improve conversions and ROI.
• Prepare performance reports and provide actionable recommendations. What We're Looking For:
• 2+ years of hands-on experience in performance marketing.
• Strong expertise in Google Ads (Search & Display) and Meta Ads.
• Practical experience with Google Tag Manager and GA4.
• Good understanding of conversion tracking and campaign analytics.
• Strong analytical and problem-solving skills.
• Ability to independently manage campaigns and take ownership of deliverables. Engagement Details:
• Position: Freelance Performance Marketing Specialist
• Engagement: Project-based
• Work Mode: Remote
• Initial Requirement: One client project
• Chance for continued collaboration based on performance and future requirements. Send your CV/profile and relevant campaign experience to [email protected] or DM us.

📌 Performance Marketing Specialist (India)
🏢 Growth Strats
📍 India