Company Description HiveRift Softwares is a growing technology company focused on building innovative software solutions for modern businesses. The team combines technical expertise with a strong understanding of digital trends to help clients improve performance and customer engagement. HiveRift values data-driven decision-making, collaborative work, and continuous learning.

The company offers a dynamic environment where marketing and technology professionals can experiment, optimize, and scale impactful campaigns.

Role Description This is a full time, on-site Performance Marketing Expert role based in Dwarka.

The Performance Marketing

Expert will plan, execute, and optimize paid marketing campaigns across digital channels to drive lead generation, conversions, and revenue. Daily responsibilities include managing ad accounts, setting up and monitoring campaigns, analyzing performance metrics, and preparing regular reports with actionable insights. The role involves collaborating with sales and marketing teams to refine targeting, messaging, and budgets, as well as testing creatives and landing pages to improve ROI.

The expert will also stay updated on industry trends, platform changes,



and best practices to ensure campaigns are competitive and compliant.

Qualifications

- Candidates should possess strong Marketing and Marketing Strategy skills to plan, execute, and optimize performance campaigns.
- Candidates should possess effective Social Media Marketing skills to manage paid and organic activities across key platforms.
- Candidates should possess solid Communication skills to collaborate with internal teams and present data-driven recommendations.
- Candidates should possess Sales awareness and a results-focused mindset to align campaigns with revenue and growth objectives.
- Relevant experience in performance marketing (e.g., PPC, paid social, display, remarketing) and familiarity with analytics tools such as Google Analytics or similar platforms.
- Ability to interpret data, run A/B tests, and make optimization decisions based on KPIs like CTR, CPC, CPA, and ROAS.
- Comfort working on-site in a fast-paced environment, with strong organizational and time-management skills.
- Undergraduate degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Performance Marketing Expert (Dwarka)
🏢 HiveRift Softwares
📍 Dwarka