Sales Development Representative (SDR), UK Outbound

Company: MAF Group (measureandfix.ai)

Location: Hyderabad (hybrid) or remote (India)

Working hours: UK hours, 1:00 PM – 10:00 PM IST

Employment type: Full time

Compensation

We pay well for results.

Base salary: 4.8–6 LPA, based on experience

Demo bonus: 2,000 per qualified product demo held

Consulting bonus: 2,500 per qualified consulting conversation held

Commission: 2% of first-year value on any deal you sourced that closes

On-target earnings: 9–10 LPA at month-three targets

Who we are

MAF Group is a UK-headquartered data, analytics and AI consultancy with its engineering team in Hyderabad. We are a Google Cloud Select Partner and have delivered for FTSE-100 consumer goods, UK retail and regulated-sector clients.

We recently launched Measure & Fix, an AI analytics platform that connects to a company's Digital data sources (GA4, Adobe,Salesforce, DSP's, SSP's, Content square,qualtrics and other 30 data sources) finds why conversions are dropping, and proposes and runs the fix. Full end to end experimentation platform with Zero code.

The role

You turn target lists into booked, qualified conversations for our founder and senior consultants. You research, write, sequence, follow up, qualify and book. You don't demo and you don't close. We don't do spray-and-pray automation. Our outreach is personalised and permission-first.

Track 1: Measure & Fix (70% of your time)

Target: UK e-commerce and consumer businesses, £5–100m turnover, running GA4, Meta, Content square, Qualtrics,



Other marketing platform tools and not using Optimizely, VWO or Adobe Target.

Persona: Head of E-commerce, Head of Digital, Head of Growth or CRO lead

Goal: qualified demos held

Method: a short first email that asks permission to send a 60-second video about their own site, then follow-ups on day 3 and day 10

Qualified demo: the right persona, from a company in the target band, attends a scheduled demo and has said what they want to know about their site

Track 2: Consulting capacity (30%)

Target: UK digital agencies, analytics consultancies and in-house data teams under hiring freezes.

Persona: Head of Data, Head of Delivery, Resourcing Lead or CTO.

Goal: a 20-minute call with our founder about experienced analytics and cloud engineers on day rates, or small fixed-price audits.

Qualified conversation: a named decision-maker with a current or next-quarter need attends the call

Targets (ramp)

Month 1: process live, 300 personalised touches, 2 demos held.

Month 2: 500 personalised touches, 5 demos held, 1 consulting conversation held.

Month 3 onward: 7–8 qualified demos and 1–2 consulting conversations held per month

We measure on held, not booked or sent.

You must have





1–3 years booking outbound meetings for a B2B software or services company selling into the UK or US

Writing that makes a stranger reply: natural, specific, under 80 words

Hands-on use of a data tool (Sales Navigator, Apollo, Lusha) and a sequencing tool (Apollo, Instantly, lemlist or similar)

Deliverability basics: warm-up, daily sending limits, SPF/DKIM

Follow-up discipline: tracker updated daily, numbers reported every Friday

Nice to have

Cold-calling UK or US numbers.

Exposure to analytics, e-commerce or marketing technology.

Experience setting up outbound from scratch at a small company.

What you get on day one

A playbook, a 200-company target list, a warmed sending domain, a working product, and direct access to the founder.

Five questions (answer each in one line)

Applications without these answers won't be reviewed.

Which company did you book outbound meetings for, selling into the UK or US, and for how long

How many qualified meetings did you book in your best month, from how many touches

Which sequencing tool and which data tool have you used hands-on Name them.

Have you cold-called UK or US numbers Roughly how many a week

Can you work 1:00 PM – 10:00 PM IST

How to apply

Email your CV and the five answers to [email]. In the body of the email, write a first-touch email (under 80 words, no links) to the Head of E-commerce at [company name] about Measure & Fix. The email is what we read first.

Subject line: SDR — UK outbound

MAF Group is an equal-opportunity employer

📌 Sales Development Representative (SDR) - UK outbound (India)
🏢 MAF Group
📍 India